Myntra Home Appoints Masaba Gupta as Brand Ambassador and Launches ‘Curated by Masaba’ Campaign

Myntra Home has announced the appointment of acclaimed fashion designer, beauty entrepreneur, and actor Masaba Gupta as its new brand ambassador. This exciting partnership coincides with the launch of the ‘Curated by Masaba’ campaign, which aims to refresh every corner of the home with Myntra’s unique and trendy selection, allowing homes to speak for themselves.

A Visionary Collaboration

Masaba Gupta, known for her bold and eclectic designs, brings her creative vision to Myntra Home. Her role as brand ambassador will involve curating an inspiration-driven home selection tailored to trend-first customers who seek to build homes that reflect their personalities. The ‘Curated by Masaba’ campaign will showcase Myntra’s premium home selection, emphasizing top-notch design aesthetics and enabling customers to discover handpicked products and brands to elevate their homes.

Expanding Myntra Home

Myntra Home’s extensive portfolio includes home furnishing, art and decor pieces, lamps and lighting, kitchen and dining, bath, and bed linen, as well as appliances from brands such as M&S Homes, H&M Homes, India Circus, My Trident, Urban Space, Elementary, D’Decor, and Nestasia. Recently, Myntra has intensified its focus on the home category, expanding its offerings to over 400,000 styles from more than 1,500 domestic and global brands. The Myntra app provides a streamlined interface to simplify the shopping experience for home products.

Aesthetic Inspiration for Every Home

Home decor, like fashion, is a natural extension of one’s distinct taste. The curated collection on Myntra aims to transform homes into chic havens of comfort, offering mood-boosting, theme-based decor inspirations. For example, the ‘Cozy Bedroom’ selection features ceramic diffusers, minimalist lamps, and neutral-shaded furnishings, while the ‘Lovely Living Room’ offers tropical cushions, ceramic planters, textured ottomans, and woven hangings.

Campaign Highlights

The ‘Curated by Masaba’ campaign features an ad film starring Masaba Gupta and Kusha Kapila, showcasing curated home and living looks and products. Set against the backdrop of a lively party, Kusha Kapila, the hostess, receives admiration for her meticulously curated home decor. However, Masaba Gupta playfully reveals that the decor is sourced from Myntra’s extensive home selection. This fun interaction highlights the unique and trendy products available at Myntra Home.

Statements from Key Figures

Masaba Gupta expressed her excitement about the collaboration, stating, “Home is where we freely express ourselves, adorned with our roots, beliefs, and culture. Becoming the brand ambassador for Myntra’s Home Category is about transforming home decor into a bold statement of self-expression. For me, this collaboration is an opportunity to merge the intimate journey of home-making with inspiring aesthetics.”

Sunder Balasubramanian, CMO of Myntra, said, “We are delighted to welcome the creative force, Masaba Gupta, as the brand ambassador for Myntra Home. Home is an important part of one’s lifestyle, and hence the category expansion fits well into Myntra’s commitment to democratizing fashion and lifestyle. Masaba’s distinctive design acumen is well-known globally, and we are thrilled to bring her keen sense of aesthetics by way of her curated collections, themes, and looks to inspire our customers.”

Ira Gupta, chief creative officer of Toaster India, commented on the campaign launch, “We felt that the ‘Home Decor’ category needed fresh storytelling and when it was for Myntra, it had to be fashionable too. Featuring Masaba as the brand ambassador, we’ve created super fun films where the creative take is ‘curated home decor products & themes so good, you’ll be tempted to lie about it’ – both films showcasing the width of inspiring themes and unique products one can choose from on Myntra Home.”

Creative Credits

• Agency: Toaster
• Chief Creative Officer (CCO), Toaster India: Ira Gupta
• Managing Director, Toaster India: Bhawika Chhabra
• Chief Strategy Officer: Mohini Varma
• Head of Design: Anshul Nagpal
• Creative: Abhishek Deshwal, Nikhil A Mhaisne, Ananya Banga, Priya Ranjan Kumar
• Account Management: Yashi Vikram, Karishma Begani, Shivesh Ahuja
• Production House: Bubblewrap Entertainment
• Executive Producer: Ketaki Guhagarkar Surve
• Producer: Amol Vaingankar
• Director: Divij Kulkarni
• DOP: Tapan Basu

With this innovative campaign and collaboration, Myntra Home is set to inspire homeowners to create spaces that are not just stylish but also deeply personal and expressive.