LifeWear India has announced the appointment of cricketing icon MS Dhoni as its brand ambassador, marking a significant move in promoting active and pain-free living. Known for his resilience, discipline, and dedication to fitness, Dhoni perfectly aligns with LifeWear’s mission of enhancing mobility and well-being.
Founded in 1974, LifeWear Technologies, LLC has pioneered the sports medicine industry in the United States. Now manufacturing in India, the company brings high-quality orthopaedic soft goods, sports supports, mobility aids, tapes and bandages, and hot and cold therapy products to Indian consumers. This expansion is set to revolutionize recovery and injury management, helping individuals lead more active lives.
Sebastian Joseph, CEO of LifeWear India, emphasized the brand’s focus on human mobility, comfort, and well-being. “With MS Dhoni onboard, we are confident that our message of active, pain-free living will resonate with millions across India,” he said. Dhoni’s influence, both as a sports legend and a fitness advocate, makes him an ideal representative for the brand.
Dhoni, renowned for his sharp cricketing skills and commitment to peak physical fitness, expressed his enthusiasm for the partnership. “Fitness has always been a crucial part of my life—whether on the field or off it. LifeWear’s products help support mobility and recovery, which are essential for an active lifestyle. I am excited to be associated with a brand that shares my commitment to fitness and well-being.”
With this collaboration, LifeWear India and MS Dhoni aim to inspire people across the country to prioritize their health, choose the right recovery solutions, and embrace a lifestyle that promotes mobility and long-term well-being.