Emei’s “Scatterbrain” Goes Viral with Over 8 Million Views in Just a Few Months

Emei, the Chinese-American alt-pop artist, has been making waves in the music industry with her unique and quirky style. Her first single from her sophomore EP, “Scatterbrain”, has become her most viral single to date, with over 8 million views in just a few months. The music video, directed by Aser Santos Jr of Juni Vis production company, captures Emei’s scattered brain in a fast-paced and energetic manner, utilizing personality-filled Japanese film styles and showcasing her natural performance ability and ironic lyrics. The song features a mostly AAPI cast and crew. 

Emei has received recognition from several media outlets, including Billboard, LADYGUNN, and People Magazine, and her music has been featured on popular playlists such as New Music Friday, Big on the Internet, and Teen Beats. With her powerful vocals, colorful lyrics, and sharp wit, Emei has quickly gained a devoted fan base, drawing from her experience competing on Chinese Idol at just 15 years old.

When the pandemic hit, Emei shifted her focus to releasing new music on American platforms. She gained media coverage on various outlets and received critical acclaim for her single “Late to the Party”. Her 2023 single “Scatterbrain” has continued to gain momentum, with 7 million streams and airplay on Sirius XM and BBC Radio 1’s Future Pop show.

Emei’s upcoming single, “Irresponsible”, promises to deliver more chaos and ear-tingling moments, reflecting the frustrations of young adulthood and giving listeners a glimpse into Emei’s mind leading into her sophomore EP. With her bold and daring approach to music, Emei is quickly establishing herself as a rising star in the industry, and fans eagerly await what she has in store next.

To know more about Emei, don’t forget to follow her on TikTok and Instagram @its.emei