Lacto Calamine, a trusted name in skincare for decades, has unveiled Bollywood star Mrunal Thakur as the brand ambassador for its latest campaign, “Oily Skin Hai to Lacto Calamine.” The partnership aims to spotlight Lacto Calamine’s expanded range of skincare products tailored for oily and acne-prone skin, while reinforcing its legacy of delivering effective solutions.
Known for its signature blend of Kaolin Clay, Zinc Oxide, and Glycerin, Lacto Calamine has been a go-to solution for managing oily skin, acne, and blemishes. With the campaign, the brand introduces a broader lineup, including sunscreens, face washes, and over 20 new products, catering to the evolving needs of modern consumers.
Mrunal Thakur expressed her enthusiasm for the collaboration, saying, “I’m honored to partner with Lacto Calamine, a brand that represents trust and innovation. Healthy, glowing skin is such a confidence booster, and I’m excited to share this message with people across the country.”
The campaign reflects Piramal Pharma’s commitment to addressing India’s growing demand for personalized skincare solutions. Nandini Piramal, Chairperson of Piramal Pharma, emphasized the significance of the collaboration, stating, “Mrunal’s radiant personality and connection with audiences make her the perfect ambassador for Lacto Calamine. With her support, we aim to reach more consumers and solidify our position as a leader in skincare.”
The multi-platform campaign seeks to connect with a new generation of consumers while staying true to the brand’s ethos of delivering gentle yet effective skincare. By leveraging Thakur’s wide appeal and launching a comprehensive product range, Lacto Calamine is poised to strengthen its presence in the Indian skincare market and continue its legacy of inspiring confidence through healthy skin.