Joy Personal Care, a renowned name in the personal care industry and part of RSH Global, has announced Medha Shankr as its latest brand ambassador. Known for her dynamic presence and authentic charm, Shankr is set to bring a fresh perspective to the brand’s campaigns and TV commercials.
Sunil Agarwal, Founder and Chairman of Joy Personal Care, expressed his enthusiasm about the new partnership: “We are delighted to welcome Medha Shankr as our brand ambassador. Her refreshing approach and genuine charm resonate with our brand’s core values of authenticity and inclusivity. This association will help us connect more deeply with our audience and reinforce our commitment to celebrating individuality.”
Medha Shankr, celebrated for her acting prowess, will now lend her name and image to Joy Personal Care’s advertising efforts. Her involvement marks a strategic move for the brand as it seeks to emphasize its principles of embracing inner beauty and confidence.
Shankr’s Role and First Campaign
Shankr’s debut as the face of Joy Personal Care is highlighted by a striking campaign photograph featuring her with the Honey & Almonds Advanced Nourishing Body Lotion. This product is a cornerstone of the brand’s offerings, designed to cater to all skin types with its advanced nourishing formula.
The Honey & Almonds Advanced Nourishing Body Lotion
The Honey & Almonds Advanced Nourishing Body Lotion is a standout product in Joy Personal Care’s lineup.
Joy Body Lotion 300ml Price: INR 270
Joy Body Lotion 500ml Price: INR 390
Joy Body Lotion 750ml Price: INR 530
Joy Body Lotion Benefits
Nourishes and Moisturizes: Infused with honey and almond oil, this lotion is crafted to hydrate and moisturize the skin, leaving it soft and supple.
Anti-Aging Properties: The advanced formula helps in preventing wrinkles and maintaining youthful skin.
Soothing and Calming: It calms, nourishes, and smoothens the skin, providing relief from dryness.
Key Ingredients:
Honey: Known for its ability to absorb moisture from the environment, honey helps to control acne and other microbial skin infections, making it an essential ingredient for maintaining healthy skin.
Almond Oil: Rich in antioxidants and Vitamin E, almond oil is ideal for treating dryness and reducing skin damage, ensuring that your skin remains vibrant and hydrated.
Expressing her excitement about the new role, Medha Shankr said, “I am thrilled to embark on this new journey with Joy Personal Care. The brand’s core message of embracing inner beauty aligns perfectly with my values. We should all celebrate our unique beauty and feel confident in our own skin.”
With Medha Shankr on board, Joy Personal Care aims to strengthen its connection with consumers and underscore its dedication to inclusivity and authentic beauty. The collaboration is set to bring a new dimension to the brand’s marketing efforts, making it a significant milestone for both Shankr and the company.
As Joy Personal Care continues to innovate and inspire, the addition of Medha Shankr as a brand ambassador promises to enhance its presence in the personal care industry and resonate with a broader audience.