FMCG stands for “Fast-Moving Consumer Goods,” which refers to products that are sold quickly and at a relatively low cost, such as food, beverages, toiletries, and other household items.
FMCG was first coined in the 1960s by the marketing consulting firm, Booz Allen Hamilton, to describe products in high demand and with a short shelf life. FMCG products are typically sold through supermarkets, hypermarkets, and convenience stores, and consumers often purchase them on a regular basis.
There are many well-known FMCG brands around the world, including:
- Coca-Cola – a popular soft drink brand that is sold in more than 200 countries.
- Nestle – a multinational food and beverage company that produces a wide range of products, including chocolate, coffee, and bottled water.
- Procter & Gamble – a consumer goods company that produces a variety of household and personal care products, such as Tide laundry detergent, Gillette razors, and Pampers diapers.
- Unilever – a British-Dutch multinational company that produces a variety of food, beverages, and personal care products, such as Lipton tea, Axe deodorant, and Dove soap.
- PepsiCo – a food and beverage company that produces a wide range of products, including Pepsi cola, Frito-Lay snacks, and Quaker Oats.
These are just a few examples of the many FMCG brands that are popular around the world.