Wella Professionals has officially announced actress and former Miss World 2017, Manushi Chhillar, as its new brand ambassador for the Indian market. The announcement was made during the grand finale of TrendVision 2024-25, the brand’s annual celebration of hairstyling creativity.
This marks a significant moment for Wella Professionals, as it is the first time in years the brand has introduced a face for its India campaigns. Manushi’s appointment reflects the brand’s focus on bold expression, modern beauty, and transformative hair trends.
Speaking on the announcement, Pravesh Saha, General Manager of Wella India and South Asia, said, “This marks the beginning of something legendary. Manushi represents a new wave of beauty—modern, bold, and unapologetically expressive. With her as our ambassador, we aim to inspire stylists and empower consumers to embrace change and creativity.”
Manushi Chhillar had previously collaborated with Wella in October last year for a haircare ad campaign. Her continued association with the brand is expected to front upcoming campaigns that highlight Wella’s innovative colour and haircare solutions.
As Wella Professionals expands its presence in India, the partnership with Manushi aims to connect with a younger, style-forward audience. With a legacy of over 140 years in salon innovation, Wella continues to champion creativity and self-expression.
Meanwhile, Manushi is also set to appear in multiple film and OTT projects, making her a rising star in both entertainment and beauty.