Oscar-winning actress Lupita Nyong’o has been announced as Chanel’s new Global Brand Ambassador. This collaboration marks a new chapter for the renowned fashion house, as it embraces Lupita’s natural elegance, global influence, and her commitment to diversity and inclusivity in fashion and film.
The announcement came as Lupita Nyong’o attended Chanel’s Spring-Summer 2025 fashion show at the iconic Grand Palais in Paris. Her excitement was evident as she took to Instagram to share the news, saying, “I am deeply honored to share that I am now a global ambassador for the House of Chanel. It was wonderful to attend their ready-to-wear show today. Thank you so much, Chanel!”
Nyong’o’s partnership with Chanel is not just about fashion—it’s a convergence of mutual values. The actress, known for her outstanding performances in 12 Years a Slave, Black Panther, and Us, represents the perfect blend of talent and grace, making her the ideal face for Chanel’s evolving narrative.
Born in Mexico and raised in Kenya, Lupita Nyong’o quickly rose to prominence in Hollywood after her groundbreaking performance in 12 Years a Slave, which earned her an Academy Award in 2014. Since then, she has captivated audiences worldwide with her dynamic roles and undeniable charisma.
But not just her acting has made her a global icon. Lupita’s bold yet refined fashion sense has repeatedly placed her on the world’s best-dressed lists. Whether she’s on the red carpet or attending high-profile fashion events, she effortlessly blends traditional and modern influences, embodying a timeless elegance that aligns with Chanel’s storied legacy.
Chanel has always sought to collaborate with individuals who possess immense talent and convey a strong message. Lupita Nyong’o’s extraordinary career and her commitment to inclusivity made her a natural fit for the role of Global Brand Ambassador. She reflects Chanel’s long-standing values of innovation, freedom, and elegance.
As a woman of Kenyan and Mexican descent, Lupita’s diverse background and global appeal echo Chanel’s mission to represent a broad spectrum of beauty and style. Her appointment sends a powerful signal that luxury fashion is moving beyond traditional beauty standards, embracing a more inclusive and global approach. Lupita’s voice and influence resonate with women of all backgrounds, and her partnership with Chanel reaffirms the brand’s dedication to representing a wide range of perspectives and cultures.
Lupita Nyong’o’s collaboration with Chanel is more than just a partnership—it is a celebration of diversity in the luxury fashion industry. In a time when inclusivity has become a central focus for many brands, Chanel is taking significant steps to appeal to a broader, more global audience. By choosing Lupita, the brand solidifies its commitment to reflecting the beauty of different cultures and championing individuality.
For Chanel, this is an important moment. Lupita’s role as Global Brand Ambassador extends beyond being the face of campaigns; she symbolizes the brand’s progressive vision of elegance, one that is in tune with the evolving societal landscape. Her presence reaffirms Chanel’s dedication to inclusivity, making fashion accessible and aspirational for women everywhere.
The partnership between Lupita Nyong’o and Chanel is more than a fashion collaboration—it’s a cultural moment. As Chanel continues to innovate while preserving its heritage, Lupita embodies the perfect balance of tradition and modernity. Her journey, from Hollywood star to fashion icon, mirrors the journey of Chanel—a brand that remains rooted in its core values while continuously adapting to contemporary challenges.
In Lupita, Chanel has found a partner representing its independence, freedom, and boldness mission. Together, they are poised to lead the fashion world into a more inclusive and diverse future.