LSE’s Brand Strategy Programme – Combining Theory with Real-World Industry Expertise

Brand strategy is essential to any business’s success, and the London School of Economics (LSE) recognizes this. That’s why LSE has designed a comprehensive program to help you develop a deeper understanding of brand strategy and equip you with the practical skills and knowledge to apply to your organization. This one-week full-time program is perfect for next-generation decision-makers seeking to enhance their strategic marketing abilities.

The LSE Brand Strategy program offers a unique blend of theoretical concepts, real-world case studies, and hands-on practical techniques and frameworks that you can apply directly to your business. The course features guest speakers from Lego and other industry experts, providing insights into branding. Immersive field trips are also included, providing opportunities to witness branding firsthand.

As a participant in the program, you will engage with LSE faculty and peers worldwide and participate in team project work, facilitating exciting learning opportunities. The program’s interdisciplinary approach offers a big-picture understanding of branding, enabling participants to identify connections and join the dots.

LSE faculty will guide you through the latest strategies, frameworks, and tools, providing a more rounded understanding of the industry’s challenges today. You will learn the fundamentals of branding while exploring the significant changes in brand design, management, and measurement. You will develop the academic understanding together with hands-on expertise, enabling you to articulate your brand identity, shape its story and connect with customers through new, collaborative engagement.

The program’s one-week duration and the full-time nature of the course make it an excellent option for busy executives and professionals seeking to expand their skills and network with other like-minded professionals.

The tuition fee is £6,950, which is a modest investment for a valuable program that can help boost your career. The next application deadline for the program is 23 Oct 2023, providing ample time to plan and apply.

You can learn more about LSE Brand Strategy here:
www.lse.ac.uk/study-at-lse/executive-education/programmes/brand-strategy