Say Goodbye to Home Leakage: Asian Paints’ SmartCare Damp Proof Solution

Asian Paints, one of India’s leading paint companies, has released a new advertisement for its SmartCare Damp Proof product that promises to solve the problem of home leakage. With the arrival of the monsoon season, many homeowners face the issue of leakage in their homes. 

Asian Paints’ SmartCare Damp Proof is a solution that offers an eight-year waterproofing warranty on terraces and exterior walls, saving homeowners from the hassle of applying chemical waterproofing every year.

Asian Paints SmartCare Damp Proof Ad Cast

The advertisement features Bollywood actor Ranbir Kapoor and veteran actor Manoj Pahwa at an annual qawwali meet, where they encounter a leaking ceiling. Ranbir Kapoor, who falls prey to the leakage every year, and Manoj Pahwa, who gets embarrassed over and over again, finally find a solution in SmartCare Damp Proof. As we see how Manoj Pahwa’s chemical waterproofing on his terrace fails every year, he finally applies Asian Paints’ SmartCare Damp Proof, which promises to bring “leakage ki chhutti saalon saal” (an end to leakage for years).

The advertisement showcases the product’s triple flex-armour layer, which ensures a long-lasting solution to the problem of leakage. The product promises to provide peace of mind to homeowners who can now enjoy a fuss-free life without the fear of leakage in their homes. The advertisement’s catchy jingle, “Lagao ek baar, leakage ki chhutti saalon saal” (Apply it once, and be free from leakage for years), adds to the product’s appeal.

The Asian Paints SmartCare Damp Proof advertisement is a clever way to promote the product, using relatable situations and popular actors to convey the message effectively. The advertisement highlights the product’s key features and benefits in a way that resonates with homeowners facing the problem of leakage in their homes. With the monsoon season approaching, the advertisement’s timing is perfect, and the product is sure to attract many customers looking for a long-term solution to their leakage problems.

You can learn more about the Asian Paints SmartCare Damp Proof here:

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