Consumers are constantly seeking convenient yet indulgent options to satisfy their cravings. Addressing this demand for on-the-go treats, Loacker, the renowned Italian wafer and confectionery company, is thrilled to unveil its latest innovation: the on-the-go pack of its bestselling dark chocolate wafers. Crafted to provide a delightful moment of indulgence wherever you are, the new 45g pack of Loacker Classic Dark Chocolate Wafers promises to elevate snack time with its rich flavour and crispy texture.
TJ Rooney, president of Loacker USA, expressed the brand’s commitment to delivering moments of joy through intentional indulgence. “We believe in the power of intentional indulgence and celebrating the small moments that bring us joy,” Rooney stated. “We are delighted to offer our popular dark chocolate wafers in a convenient format for anyone to enjoy at any time of day, no matter where they are.”
The introduction of the on-the-go pack aligns with Loacker’s dedication to quality and tradition, which has been upheld since its founding in 1925. With over 90 years of expertise in crafting confections with the finest ingredients, Loacker continues prioritising flavor and excellence in every bite.
Ideal for various occasions, whether it’s a quick snack break, a celebratory treat, or a shared moment with loved ones, the new on-the-go pack of dark chocolate wafers is set to become a staple in consumers’ everyday lives. Its versatility and convenience make it suitable for busy professionals, families on the move, or anyone seeking a delicious pick-me-up throughout the day.
The debut of the on-the-go pack will take place at Expo West from March 12-16 in Anaheim, CA, where attendees can sample the delectable wafers firsthand. Additionally, the on-the-go pack will join Loacker’s esteemed line of Classic Wafers, expanding the brand’s Dark Chocolate Family, which includes favourites like Loacker’s Tortina Dark Chocolate Enrobed Cream Wafers and Quadratini bite-sized wafers.
As a company deeply rooted in its Italian heritage, Loacker takes pride in sourcing the finest ingredients from nature’s bounty. From freshly roasted Italian hazelnuts to authentic vanilla pods from Madagascar, every element is carefully selected to ensure the highest quality and taste. With a commitment to social and environmental sustainability, Loacker continues to prioritize goodness in every aspect of its operations.
For nearly a century, Loacker has been synonymous with pure goodness, offering a delectable range of treats that delight taste buds worldwide. From its humble beginnings in a pastry shop in Bolzano, Italy, to its present-day production facilities nestled in the picturesque Italian Alps, Loacker remains dedicated to crafting irresistible confections that bring joy to every bite.
In the words of the Italian expression, “Che bontà!” – pure goodness indeed awaits with every indulgent moment of Loacker’s Classic Dark Chocolate Wafers. With each bite, savor the legacy of craftsmanship and passion that defines the essence of Loacker.