Kylie Jenner, the entrepreneur and founder of Kylie Cosmetics, is expanding her business empire with the launch of Sprinter, her new line of canned vodka soda. The announcement comes as Jenner ventures into the world of alcoholic beverages, following in the footsteps of her sister Kendall Jenner, who introduced 818 Tequila in 2021.
Sprinter offers a refreshing twist to the canned cocktail market, with four enticing flavors: black cherry, peach, grapefruit, and lime. Each can is carefully crafted to contain 100 calories and boasts a 4.5% ABV, providing consumers with a guilt-free indulgence without added sugar.
Jenner collaborated with drink development expert Chandra Richter for a year to perfect the flavors and formulation of Sprinter. The result is a beverage that Jenner proudly claims to be the “best tasting vodka soda” she has ever tried, a sentiment echoed by many who have sampled the product.
The launch of Sprinter is a response to the increasing demand for high-quality canned cocktails, offering consumers a premium option in a market dominated by a few players. Jenner’s keen eye for branding is evident in Sprinter’s bold and vibrant packaging, capturing the essence of fun and enjoyment shared with friends.
In anticipation of the nationwide launch on March 21, Sprinter will be available in an eight-can variety pack priced at $20, making it accessible to a wide audience of beverage enthusiasts. Jenner expressed her excitement for people to experience Sprinter firsthand and teased the launch with a sultry video of herself enjoying the grapefruit flavor poolside.
The introduction of Sprinter marks Jenner’s foray into the liquor industry with a product she believes in wholeheartedly. Her dedication to delivering a top-quality beverage reflects her commitment to excellence and innovation in all her business ventures.
With Jenner’s sister Kendall paving the way with 818 Tequila, the Jenner sisters are making waves in the alcohol space, each bringing their unique flair and vision to the industry. As Sprinter hits the shelves, consumers can look forward to indulging in a delicious and refreshing drink curated by none other than Kylie Jenner herself.