BIBA, the renowned Indian women’s wear brand, has announced Bollywood sensation Kriti Sanon as its new brand ambassador. This partnership marks a significant step in BIBA’s commitment to celebrating Indian heritage through a contemporary lens.
The collaboration is set to spotlight BIBA’s dedication to blending traditional craftsmanship with modern designs. Through the new campaign, titled “There’s something BIBA about her,” Kriti Sanon embodies the brand’s ethos of harmonizing classic Indian elegance with contemporary fashion. The ad-film, conceptualized and executed by Enormous Brands, showcases Kriti’s effortless charm and the vibrant, intricate designs of BIBA’s Festive collection. Viewers are treated to a visual feast of luxurious fabrics and intricate patterns narrating India’s rich cultural tapestry.
Siddharath Bindra, Managing Director of BIBA Fashion, shared his excitement about the partnership: “We are thrilled to welcome Kriti Sanon to the BIBA family. Kriti exemplifies the modern Indian woman—confident, graceful, and deeply connected to her roots. Her evolution from a talented actress to a beloved icon mirrors our brand’s journey. This collaboration is more than just an endorsement; it celebrates the spirit of every BIBA woman who embraces tradition while confidently stepping into the future.”
Kriti Sanon echoed this sentiment, expressing her enthusiasm about joining the BIBA team. “I am elated to be a part of the BIBA family and to launch the stunning Festive collection. BIBA is a brand that celebrates Indian heritage and empowers women through fashion. It truly understands the modern Indian woman and her evolving style, offering something stylish for every occasion and age group,” she said.
For those eager to explore BIBA’s latest offerings, you can search the latest variety on BIBA online. As you all know, BIBA is famous for its elegant BIBA Kurta Sets and trendy BIBA short kurtis for jeans, making it easy to find the perfect outfit for any occasion. If you prefer to shop in person, you can also check out their latest collections in stores. To find your nearest location, search for “BIBA Store Near Me” on Google.
Embrace the fusion of tradition and modern elegance with BIBA and Kriti Sanon’s latest collaboration.