Kiss Products has announced a dynamic new addition to its brand ambassador roster – 21-year-old gymnastics champion Suni Lee. As the face of Kiss’s innovative Salon X-tend LED Soft Gel System, Lee will be prominently featured in the brand’s marketing campaigns and create engaging social media content for Kiss’s platforms.
Suni Lee, celebrated for her remarkable achievements at the 2020 Olympic Games, including a gold medal in the all-around competition, silver with the team, and bronze on the uneven bars, brings her star power and authenticity to Kiss. Known as a beauty enthusiast, Lee is excited about this new venture. “I am obsessed with nails, which is why I am so excited to partner with Kiss,” she shares. “Being a gymnast requires me to move in a way that is flexible, weightless, and strong. I need the same traits when it comes to my manicure. Salon X-tend allows me to do that effortlessly.”
Kiss’s Salon X-tend LED Soft Gel System is touted as the first salon-quality, at-home gel nail extension kit. It features flawless, pre-applied, and pre-polished gel nail extensions that claim to last up to 14 days without damaging natural nails. The kit includes an LED lamp, making it a comprehensive solution for achieving professional-quality nails at home.
In her role as brand ambassador, Lee will wear the Salon X-tend nails during competitions and appearances throughout 2024, providing a true test of their durability under the rigorous conditions of a gymnast’s lifestyle. This collaboration aims to showcase the resilience and quality of the product while aligning with Lee’s own standards for performance and beauty.
Kristin Giarrusso, Global Marketing Director at Kiss Products, expressed excitement about the partnership. “With a natural affinity for beauty, Suni Lee embodies the essence of what Kiss stands for: empowerment, confidence, and authenticity. We are very excited to welcome her to the Kiss family and look forward to reaching new heights and inspiring a broader audience together.”
Suni Lee’s influence extends beyond the gymnastics arena. With a combined following of over 3 million on Instagram and TikTok, she has become a trusted source for beauty and lifestyle trends. Her endorsement of the Salon X-tend LED Soft Gel System is expected to resonate with her extensive and engaged audience, inspiring them to explore Kiss’s innovative beauty solutions.