Kenny Delights, a company known for its superfoods and nuts, has announced its entry into the energy drink market with a new product called MADMAX. Bollywood actress Sunny Leone has been signed as the brand ambassador to promote the launch.
Founded by Megha Jain and based in Jaipur, Kenny Delights has built a reputation for offering healthy food products. Now, with MADMAX, the company is stepping into a new space, targeting people who want functional and refreshing beverages.
Sunny Leone recently completed shooting a television commercial (TVC) for MADMAX at Madh Island in Mumbai. The ad was directed by Soham Thakkar and Nirvi Jain, under the production house ARtmeTech. The shoot was attended by Kenny Delights founder Megha Jain, Vinay Jain, and Devi Prasad, a distributor from Hyderabad. The marketing and PR work for MADMAX is being managed by Drive Digital, a Jaipur-based agency led by Prakash Mishra.
“We are thrilled to enter the energy drink market with MADMAX and to have Sunny Leone as our brand ambassador,” said Megha Jain. “Her vibrant personality and wide fan base across India make her the perfect choice to introduce MADMAX to consumers.”
MADMAX was first tested in Hyderabad, where early feedback from retailers has been very positive. Customers liked the taste and the balanced sugar content, giving the company confidence to expand into more states soon.
Kenny Delights pointed out that the energy drink market in India is growing steadily, especially among young professionals and active individuals. To make MADMAX a success, the company plans a strong marketing campaign across TV, digital platforms, and on-ground events.
Discussions with distributors in different parts of India are already happening to ensure MADMAX is easily available to customers everywhere.
Partnering with a popular figure like Sunny Leone is a key strategy for building brand visibility and driving adoption among new customers.