Dubai – In a move that underscores its commitment to the vibrant Indian market, Etihad Airways has appointed Bollywood sensation Katrina Kaif as its brand ambassador. This collaboration marks a heartening reunion between the airline giant and the celebrated Bollywood star, reaffirming Etihad’s strong presence in India.
Katrina Kaif, the epitome of grace and charm, returns as the face of Etihad Airways. This partnership is more than just a celebrity endorsement; it’s a longstanding bond that was initially forged in 2010 when Katrina first became the airline’s brand ambassador. During her previous tenure, she starred in captivating advertisements that effectively conveyed Etihad’s unwavering dedication to delivering top-notch excellence and offering luxurious air travel experiences.
The official press release reads, “Katrina Kaif’s connection with Etihad Airways goes beyond a typical endorsement; it’s a longstanding partnership established in 2010 when she first became the airline’s brand ambassador. During her previous tenure, she starred in compelling advertisements that effectively conveyed Etihad’s dedication to providing top-notch excellence and luxurious air travel experiences. Her natural charisma and appeal make her an ideal choice to represent Etihad once more, particularly as the airline refocuses on passenger experience, innovation, and sustainability.”
This renewed collaboration builds upon Katrina’s previous association with Etihad in 2010 when she portrayed a discerning traveler, showcasing the airline’s commitment to offering a remarkable travel experience. Her return as a brand ambassador reinforces Etihad’s deep-rooted connection with Indian communities within India and in key global markets, including the UAE, the United States, the United Kingdom, and Canada.
As Etihad’s brand ambassador, Katrina Kaif will feature prominently in a series of campaign videos highlighting the airline’s unyielding commitment to passenger comfort, top-tier service quality, and global connectivity. This partnership solidifies Etihad’s position in the Indian aviation market, where it currently serves eight major cities, aligning perfectly with the airline’s robust growth strategy in India.
The debut video of this exciting collaboration showcases Katrina Kaif aboard Etihad’s newest A350 aircraft, offering viewers a cinematic journey that encapsulates the very essence of Etihad’s dedication to excellence. The film spotlights the exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fly service, all aimed at providing passengers with a truly world-class travel experience. The video can be viewed on Etihad and Katrina’s social media channels.
Katrina Kaif’s return as the brand ambassador for Etihad Airways is set to captivate audiences and solidify Etihad’s position as the preferred airline for Indian travelers, promising a future of even more luxurious and memorable journeys in the sky.