Swiss watchmaker Rado has appointed Bollywood queen Katrina Kaif as its global brand ambassador to boost its global reach. The Tiger 3 actor has become the new face of Rado Luxury Watches and joined the list of Hindi Film Industry celebrities like Deepika Padukone and Priyanka Chopra, who previously have been global brand ambassadors.
“We are thrilled to welcome Katrina Kaif into the Rado family. Her timeless beauty and global recognition align seamlessly with Rado’s core principles. We look forward to this journey of redefining luxury together,”said Adrian Bosshard, CEO of Rado, about the collaboration.
Katrina Kaif also shared her enthusiasm about the partnership, saying, “I am honoured and excited to be associated with Rado, a brand known for its excellence in watchmaking. Rado watches have always fascinated me with their innovative designs and commitment to quality. I look forward to representing this iconic Swiss brand on a global platform.”
The Bollywood diva has featured in the brand’s latest campaigns as she has become the global brand ambassador for Rado. The actress, who is known for her impeccable fashion sense and ace dancing skills, will be seen endorsing a wide range of Rado’s watches across the various campaigns.