The entrepreneurial spirit is often shaped by a series of trials, errors, and relentless persistence. For Kaseem Cheeks, a 2013 Temple University graduate, this journey has been one of grit, diverse ventures, and ultimately, success in the cannabis and media industries.
Early Beginnings: Finding Footing After Graduation
After earning his degree from Temple University, Kaseem’s career started on a conventional path. Like many new graduates, he worked across various companies, gathering valuable skills and experience. But what set Kaseem apart was his entrepreneurial drive. He wasn’t content with climbing the corporate ladder—he had a desire to build something of his own.
Triple C Motors: The First Leap
One of Kaseem’s earliest ventures was Triple C Motors, where he dipped his toes into the world of buying and selling used vehicles. Triple C Motors was a testament to his ability to identify market opportunities and turn a profit from a seemingly traditional business. Buying and flipping cars taught Kaseem not only about sales but also about the importance of understanding customer needs and the value of building strong relationships.
Though Triple C Motors wasn’t a long-term success, it was a critical step in Kaseem’s entrepreneurial journey. The experience was formative, giving him insights into managing a business and dealing with the inevitable highs and lows of entrepreneurship.
Finding His Stride in the Cannabis Industry
Kaseem’s breakthrough came when he ventured into the cannabis industry. He found his niche in an industry experiencing explosive growth, and his willingness to adapt paid off. Today, Kaseem is the Head of Quality Control at Cookies, one of the most recognized and respected cannabis brands in the world. In this role, Kaseem ensures that every product that leaves the production line meets the highest standards, playing a critical role in maintaining the brand’s stellar reputation.
His work at Cookies is a reflection of his commitment to excellence, attention to detail, and passion for growing alongside an industry that is still evolving. Kaseem’s role in such a high-profile company showcases his ability to make a significant impact in a competitive space.
Tinydoor: Expanding into Media
In addition to his role in the cannabis industry, Kaseem is also an executive producer for Tinydoor, a media agency that specializes in music videos, documentaries, and social media marketing. Through Tinydoor, Kaseem has been able to merge his entrepreneurial skills with his passion for creativity and storytelling.
Tinydoor works with artists, brands, and influencers to create visually compelling content, helping them connect with audiences in a digital-first world. From music videos to documentaries that capture untold stories, Tinydoor has quickly built a reputation for producing high-quality content that resonates.
Lessons Learned and the Road Ahead
Kaseem Cheeks’ journey from selling cars at Triple C Motors to leading quality control at Cookies and co-founding Tinydoor illustrates the power of perseverance. His story is one of continuous learning, evolving, and pivoting—core attributes every entrepreneur needs to succeed.
For Kaseem, success didn’t happen overnight. It took years of trying new things, failing, and starting over. But with each venture, he gathered valuable lessons that helped him navigate the next step in his journey. Whether it’s ensuring the highest quality cannabis products or creating captivating media content, Kaseem Cheeks’ entrepreneurial spirit continues to push him forward.
As Kaseem looks toward the future, his ventures in both the cannabis and media industries position him at the intersection of two dynamic and growing fields. His journey serves as an inspiration to aspiring entrepreneurs everywhere: with determination and the right mindset, success is always within reach—even if the path is far from linear.
This is the entrepreneurial journey of Kaseem Cheeks—a testament to the power of perseverance, adaptability, and passion in building a diverse and successful career.