Kartik Aaryan Scores Big as Brand Ambassador for Football on Sony Sports Network
Bollywood heartthrob Kartik Aaryan is set to make a splash in the world of football as the brand ambassador for Sony Sports Network. Sony, with its latest campaign titled ‘Your Home of Football,’ has enlisted the dynamic Kartik Aaryan to champion the sport’s cause and bring the excitement of LIVE football action to audiences nationwide.
The campaign aims to showcase Sony Sports Network as the ultimate destination for football enthusiasts, featuring an array of prestigious tournaments such as UEFA EURO 2024, UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Nations League, Bundesliga, Emirates FA Cup, Durand Cup, and Roshn Saudi League, among others. Kartik Aaryan, known for his vibrant on-screen presence and immense popularity among the youth, will be the face of football on Sony Sports Network throughout the year.
Kartik’s love affair with football dates back to his childhood, and he proudly identifies as a devoted Real Madrid fan. The ‘Your Home of Football’ campaign kicks off with the first film, “Every Football Fan is Different,” a tribute to the diverse fanbase that follows various football properties on Sony Sports Network. In this engaging film, Kartik seamlessly transitions between different fan personas, representing the passion and diversity that football fandom embodies.
Rajesh Kaul, Chief Revenue Officer – Distribution and international Business, and Head of sports Business, Sony Pictures Networks India, expressed enthusiasm about the collaboration, stating, “Kartik is a true star on the silver screen and a passionate voice for football, which resonates very well with audiences. We aim to connect with the Indian youth and create a deeper engagement with our ever-growing football viewers through Kartik Aaryan for our diverse portfolio of football offerings.”
Kartik Aaryan shared his excitement about the partnership, stating, “I have been an ardent football fan since I was a child, and I feel privileged to partner with Sony Sports Network for promoting a sport that is so close to my heart. Sony Sports Network will be home to some of the best footballing action for the year ahead, from UEFA EURO 2024 to UEFA Champions League, Bundesliga, and more. I am excited about the football broadcast calendar, which will showcase the best players and teams from across the world.”
With Kartik Aaryan as the face of football on Sony Sports Network, the ‘Your Home of Football’ campaign promises an immersive and thrilling football experience for fans, celebrating the sport’s global appeal and the diverse tapestry of football fandom in India.