Aprilia, the renowned manufacturer of high-performance motorcycles, has proudly announced Bollywood actor John Abraham as its brand ambassador. This exciting partnership reflects Aprilia’s commitment to excellence and signifies a perfect synergy between two icons in their respective fields.
John Abraham, known for his passion for motorcycles and adventure, is a fitting choice to represent Aprilia’s racing legacy and spirit. As an avid rider himself, Abraham’s endorsement goes beyond celebrity status; it is a genuine reflection of his deep connection with the Aprilia brand and the biking community in India.
John Abraham expressed his excitement about his association with Aprilia, stating, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I am honored to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”
Diego Graffi, Chairman and MD of Piaggio Vehicles Pvt. Ltd., Aprilia’s parent company, echoed Abraham’s sentiments, emphasizing the significance of this partnership. He remarked, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”
Diego Graffi, Chairman and MD of Piaggio Vehicles Pvt. Ltd., Aprilia’s parent company, underscored Aprilia’s dedication to delivering exceptional riding experiences. He drew attention to the launch of the brand’s diverse superbike portfolio in the Indian market. From the race-ready RSV4 Factory to the versatile Tuareg 660, Aprilia offers a wide range of superbikes tailored to suit various riding preferences. These high-performance motorcycles, available as Completely Built-up Units (CBUs) through Aprilia Motoplex dealerships across India, are set to redefine the superbike segment and make the dreams of Indian riders a reality.
Apoorva Saigal, Head of Corporate Communication and Marketing at Aprilia, emphasized the strategic importance of John Abraham’s association with the brand. Saigal stated, “The addition of John Abraham as Aprilia’s brand ambassador marks a significant chapter in our brand journey. John’s genuine passion for motorcycling resonates deeply with our discerning customers, and John’s influence will be instrumental in amplifying Aprilia’s reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.”
As Aprilia and John Abraham embark on this thrilling journey together, the stage is set for a dynamic partnership that promises to elevate the superbiking experience in India to new heights. With their shared values of passion, performance, and style, Aprilia and John Abraham are poised to inspire a new generation of riders and enthusiasts across the country, while also benefiting from the increased visibility and credibility that this partnership brings.