Mumbai, Innisfree, one of the leading Korean skincare brands in India, successfully hosted an exclusive event in collaboration with Nykaa, to introduce their latest innovation – the airy light Innisfree Green Tea Hyaluronic Moist Sun Serum. The event aimed to promote the brand’s high-performing sunscreens and reinforce Innisfree’s commitment to offering advanced skincare solutions to Indian consumers.
The event was attended by top media personalities and influencers, who got an exclusive first-hand experience of the newly launched Innisfree Green Tea Hyaluronic moist Sun Serum. This innovative product combines two essential skincare steps – a serum and sun protection – in one powerful formula, reflecting Innisfree’s pioneering approach to beauty and skincare.
The event featured engaging activities, including a creative DIY charm station where attendees personalized their own product charms, adding a playful touch to the experience. Experts from the Amorepacific Group were also present to educate guests about the importance of sun protection, the different types of sunscreens, and how to choose the right one based on skin type.
Mr. Paul Lee, Managing Director & Country Head at Innisfree, shared, “Innisfree has always been at the forefront of educating consumers about Korean beauty and delivering high-quality, innovative skincare products. With the new launch, we remain committed to helping consumers achieve radiant, protected skin with minimal effort.”
Mini Sood Banerjee, Assistant Director & Marketing Head at Innisfree, added, “Indian consumers are increasingly looking for multi-functional products that deliver visible results. The Sun Serum addresses this demand by combining two key steps – skincare and sun protection – into one powerful product. We are confident that it will become a must-have in every skincare routine.”
Innisfree holds the distinction of being the first Korean beauty brand to enter India with 100% FDI. Since then, the brand has established itself as a trusted name in skincare, combining natural ingredients with advanced science to deliver high-performance products.