HPL Electric & Power Ltd has partnered with the Haryana Steelers during Vivo Pro Kabaddi League Season 7. This is HPL’s first alliance with the JSW Sports-owned team, HPL will be the Haryana Steelers’ official LED lighting partner.
The Haryana Steelers will be sporting the company’s logo on their jerseys during the Pro Kabaddi matches, as a part of their association. Gautam Seth, Joint Managing Director, HPL Electric & Power Ltd. stated, “Taking our journey forward with JSW Sports, we are glad to partner with their Kabaddi Team Haryana Steelers.
With this association, we look forward to create meaningful marketing initiatives for our B2C customers, especially in Semi-Urban and Rural Sector in order to strengthen the brand and product recall in the consumer’s mind. Being the official LED Lighting partner will be a great asset, as it will popularize and create HPL’s bond with potential and existing consumers.”