As a business owner, you might feel as if you need to constantly give to charities to improve public perception of you and to establish links with your community. However, this is not always possible, especially if your company is struggling financially or if there are a lot of charities that are demanding your attention and donations. If this is the case, here are some of the ways that business owners can stop feeling guilty about saying no to charities.
Give at the End of the Year
If you find it difficult to know how much you are able to donate throughout the year, you should wait and see how much money you have left over at the end of the tax year. This can also benefit you as you can add your charitable donations to your tax return and get them deducted from your profits. There are many charities that make it easy to donate at the end of the tax year. They usually allow you to donate as much or as little as you would like to. This means that you should look at end of year giving schemes that give you the option of making a one-off payment to the charity of your choice.
Share Posts on Social Media
If you wake up one day and suddenly feel extraordinarily guilty about how little you have been doing for charity, or you want to catch up on your New Year’s resolution to help charities out more, you can remedy this quickly by utilizing social media. While you might usually post on social media to promote your company and the latest news surrounding it, you can also use Instagram or Facebook stories to share posts by charities or to educate your followers about the non-profits that are out there. You might even consider collaborating with charities to create posts that can benefit both of you.
Talk to Your Employees
You should also talk to your employees about the charity in question, and see whether you can come up with ideas as a team to support them. Even saying a few words about the charity in question or leaving a few flyers around your office can raise awareness of them in a small way and can help you to take action when you do not have a lot of time and energy to do so.
Focus on One Charity
Even the largest and most successful businesses cannot donate endlessly to charities, and you might find that you are not in the financial position to give a lot of money to many charities at once. Instead of trying to do so, and ending up not helping any of the charities that you would like to, you should focus on a single charity whose mission you are passionate about and which makes a real difference to the world and your community.
Give What You Can
However, rather than feeling like you have to give a lot of money and bankrupt your company to do so, you should prioritize your business and its assets and only give what you are able to. This can enable you to both juggle charitable donations and your company’s needs, and can ensure that you are able to keep your bank balance in check while you do so.