Sally Beauty Holdings, Inc., the leading hair color and care destination in the U.S., announced today the nationwide launch of community-driven hair color brand Good Dye Young, founded by Grammy Award winner Hayley Williams and her longtime stylist Brian O’Connor. The partnership is a significant step in Good Dye Young’s path to reaching and growing its community while being accessible to all.
Good Dye Young is rolling out with its Semi-Permanent Hair Color line and its innovative Hair Makeup formulation, Poser Paste, which will be available in both Sally Beauty stores and on sallybeauty.com.