The famous Brazilian flip-flop brand Havaianas has announced Supermodel Gigi Hadid as the new global ambassador. Hadid, who grew up in Malibu, California, is excited about this collaboration, calling it “surreal and a bit nostalgic.”
“Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple,” Hadid said. “I’m excited to work with this team and love that Havaianas is making a comeback.”
Havaianas, known for its colourful and comfortable flip-flops, is making a strong return as a fashion statement. Maria Fernanda Albuquerque, the brand’s global marketing vice president, explained that flip-flops have evolved from simple beachwear to a trendy footwear choice.
“With the endorsement of this global fashion icon, we aim to elevate flip-flops to new heights of style and recognition,” Albuquerque said.
Havaianas has been a popular brand since 1962, selling over 250 million pairs each year in more than 100 countries. The company has also collaborated with major fashion brands like Dolce & Gabbana and Saint Laurent, making its mark in the fashion world.
With Hadid as the new face of Havaianas, the brand hopes to attract more fashion-conscious consumers and cement its place as a stylish, everyday essential.