Full Throttle Products, automotive maintenance chemicals brand recently announced it has roped in MOTOR TREND TV host Cristy Lee as its brand ambassador to the nation’s instant oil change marketplace.
Joe Farr, distributor channel sales manager for ITW Professional Automotive Products said, “We are excited to welcome Cristy Lee to the ITW Professional Automotive Products family. Her enthusiasm for motorsports, for cars and restoring their performance, exemplifies all the attributes that our brand stands for today. She’s the ideal representative to our customers.”
Full Throttle enlisted her to help promote Full Throttle’s products and training initiatives for quick lube operators and their professional installer-technicians.