As part of its ‘Fruit Circular Economy’ initiative, the company is developing the juice category, and hence Coca-Cola India has introduced Fanta Juicy+, a new variant of its orange flavoured sparkling beverage.
The new beverage contains real orange juice that will tingle taste buds with the Fanta fizz. Furthermore, Sara Ali Khan has been chosen as the brand ambassador for this variant.
“With this new launch, we are adding the taste of real orange juice into the mix, for an even fruitier, even more fun experience for our consumers. And we are truly delighted to welcome Sara Ali Khan to the Fanta family,” said Shrenik Dasani, VP, sparkling category, Coca-Cola India.