Essilor, a French-based international ophthalmic optics company, has announced the Indian International cricketer and former captain of the Indian national cricket team Virat Kohli will be their brand ambassador in India.
According to the brand, the collaboration indicates the union with both having legacies. Essilor’s campaign showcases a portfolio of innovative brands – Stellest®, Eyezen® and Varilux® which fulfil all vision correction needs across all ages.
“Virat Kohli’s appeal and pursuit of excellence are aligned to Essilor’s commitment to innovation and quality. His credibility and popularity among diverse demographics will help raise awareness about the significance of clear and healthy vision at all ages, while emphasising Essilor’s technology and line of products,” said Essilor Luxottica’s South Asia country head Narasimhan Narayanan.
The collaboration between Essilor and Kohli is expected to help raise awareness about the importance of good vision and the need for regular eye check-ups. The marketing campaign will be released over all the mediums such as social, digital, and print.
“I am happy to be associated with Essilor, a brand that has been at the forefront of revolutionising vision care globally. Eyeglasses are an integral part of my life and I identify with having clear vision, whether on or off the field. Being an Essilor brand ambassador has educated me and allowed me to know more about vision care and how each lens is different to address individual vision needs,” said Virat Kohli.