Last week, on Women’s Day, Indian pharma company Emcure Pharmaceuticals announced its entry into the daily supplements market by expanding its Arth range. Arth combines Indian herbs like Brahmi with modern science to address key health concerns for women.
Emcure has partnered with actor Vidya Balan as the brand ambassador for its Arth range. As part of her role, Vidya Balan will raise awareness about important women’s health topics, including intimate care and sleep issues, encouraging women to prioritize their well-being.
She will spotlight three key products from the Arth range:
- Intimate Care – to soothe itchiness and dryness in intimate areas.
- Sleep Support Gummies – for better sleep quality.
- Brain Fog Aid – to improve focus and cognitive support.
Vidya Balan expressed her excitement about the collaboration: “I am happy to be associated with Emcure’s Arth range—a brand that understands and supports women’s holistic well-being. Women are the backbone of families and communities, yet their health often takes a backseat.
True empowerment begins with good health, and through this association, I hope to inspire and encourage women to prioritize themselves through informed choices.”
Namita Thapar, full-time director of Emcure Pharmaceuticals, also shared her enthusiasm: “We are excited to partner with Vidya, as she is bold, authentic, and truly embodies what our brand stands for. As a strong advocate for women’s health, she is known for speaking her mind. We look forward to working with her to address and destigmatize topics around women’s health that are often considered taboo.”
Arth initially focused on menopausal health but is now expanding to provide more wellness solutions for women. Emcure aims to offer high-quality and accessible health products to support overall well-being.
Namita Thapar also shared the announcement on Instagram, writing, “I’ve always admired Vidya for her boldness & authenticity—exactly the values we embody in our health supplements for women, Arth by Emcure. We are so proud to partner with her as our brand ambassador. When women get together for a common cause, they create magic 🙂 A very happy Women’s Day to all of you 🤗.”