David Yurman, America’s premier, has named Mexican actress and singer Eiza González as its newest global ambassador. She stars alongside longtime ambassador Iris Law in the Spring 2025 Sculpted Cable campaign, which celebrates artistry, strength, and individuality.
Set against the backdrop of the Solomon R. Guggenheim Museum in New York, the campaign draws inspiration from the museum’s curved architecture, mirroring David Yurman’s signature Cable design.
Photographed by Tyrone Lebon and directed by Frank Lebon, the campaign tells the story of a modern woman shaping her own journey.
González shared her excitement about the collaboration, saying, “When I left my hometown to move to America to expand my career, it was a challenging leap of faith, but it was the best decision I’ve ever made. It is so important to design your future.” She also praised David, Sybil, and Evan Yurman for their groundbreaking contributions to jewelry design.
David Yurman’s Cable design has been an iconic symbol of strength and connection for over 50 years. Originally created as a bracelet for Sybil Yurman, the Sculpted Cable collection reimagines the twisted helix into a wave-like pattern. Evan Yurman, President of David Yurman, expressed his excitement about working with González, saying, “Shooting this campaign with Eiza in such an iconic New York setting was a special experience that perfectly represents the essence of this collection.”
The Spring 2025 Sculpted Cable campaign launched on February 14, 2025, and is now live on DavidYurman.com and across David Yurman’s global social channels (@davidyurman, @davidyurmanmen). With González at the forefront, the campaign continues David Yurman’s tradition of celebrating art, craftsmanship, and personal expression in luxury jewelry.