Browsing Category

Education

Strategic Brand Management

Module Aims and Learning outcomes After completing this module students will understand how brands deliver value to a range of stakeholders be it in functional, financial or emotional terms. The module will focus on defining,…

Brand and Product Management

The unit is aimed at introducing graduate students to aspects related to the design of marketing of products and services in the marketplace. It will provide students with skills necessary in developing and administering policies and…

MBA LUXURY BRAND MANAGEMENT

This innovative MBA Luxury Brand Management programme responds to a growing demand for skilled managers with a thorough understanding of luxury brand management strategies and tools. The programme builds on the British School of…

MBA Luxury Brand Management

IFA PARIS MBA ACCREDITED BY IDEL AS "INTERNATIONAL MASTER. The MBA in Luxury Brand Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical…