DRA Homes, a leading name in the real estate sector, has announced actor Rashmika Mandanna as its first-ever brand ambassador. This strategic partnership marks a significant milestone for the company as it aims to amplify its brand presence and expand its market share. By roping in Mandanna, DRA Homes hope to strengthen its connections with customers, employees, and partners, all while pushing its growth ambitions forward.
The collaboration comes in line with DRA Homes’s refreshed brand philosophy, “Home of Pride,” which reflects the company’s commitment to creating homes that instill a sense of pride in homeowners. DRA has launched a new TV commercial (TVC) featuring Mandanna as part of this transformation. The TVC highlights people’s emotional bond with their homes, showcasing the brand’s deeper connection with its audience. This will be complemented by an integrated marketing campaign that includes TV commercials, print advertisements, digital promotions, and out-of-home (OOH) activations.
DRA’s Managing Director, Ranjeeth Rathod, expressed his excitement about the partnership, stating, “We are thrilled to have Rashmika Mandanna join us as our national Brand Ambassador, embodying the essence of our renewed philosophy, ‘Home of Pride’. Rashmika’s rise to stardom mirrors the values of perseverance, authenticity, and growth that are core to DRA’s journey. Together, we will continue building homes and legacies for our customers.”
Mandanna also shared her enthusiasm, adding, “I’m excited to join hands with DRA as their Brand Ambassador. As DRA embarks on a journey filled with immense pride, I have no doubt this collaboration will be a great success. I look forward to seeing DRA expand its ‘Home of Pride’ philosophy and help even more people realize their dreams of homeownership.”
Directed by filmmaker Gautam Vasudev Menon, the TVC resonates with viewers through emotional storytelling. The new brand concept and architecture were developed by Blue Noodles, marking an exciting new chapter for DRA Homes as it continues to grow and inspire.
For more information about the DRA Homes projects, visit their official website: drahomes.in