Arvind Limited, a leading name in the textile industry, has announced an exciting new partnership with His Highness Dr. Lakshyaraj Singh Mewar of Udaipur. Dr. Mewar will be the brand ambassador for Primanté, Arvind Limited’s premium suiting and shirting brand. This collaboration marks a significant moment for the brand as it seeks to blend the grandeur of India’s royal heritage with the contemporary elegance of modern fashion.
The inaugural campaign featuring Dr. Lakshyaraj Singh Mewar, titled “Own Your Legacy, Own The Moment,” is a celebration of timeless sophistication and elegance. Primanté, known for its luxurious fabrics and exquisite craftsmanship, aims to redefine the standards of premium fashion in India and beyond. The campaign is not just about clothing; it’s about embracing a legacy and making a statement of style that resonates with today’s discerning consumer.
By featuring Dr. Mewar, Arvind Limited seeks to create a narrative that connects the regal past of India with the sophisticated present. Dr. Mewar, a custodian of the rich cultural heritage of Udaipur, perfectly embodies the values of tradition, excellence, and sophistication that Primanté represents. His association with the brand is expected to enhance its appeal among customers who value quality, heritage, and style.
Dr. Lakshyaraj Singh Mewar’s association with Primanté is more than just a collaboration; it’s a fusion of heritage and contemporary elegance. As a member of the royal family of Udaipur, Dr. Mewar brings a touch of regality to the brand. His personal style and appreciation for fine craftsmanship align seamlessly with Primanté’s ethos of timeless sophistication.