Dior’s Iconic J’Adore Perfume Welcomes Rihanna as Brand Ambassador

Paris-based luxury brand Dior has announced the iconic singer Rihanna as the new face of their renowned J’Adore fragrance. The partnership, revealed on June 19, 2024, has been described as both an honor and a meaningful mission by Rihanna, highlighting the fragrance’s significant cultural and emotional impact.

Dior praised Rihanna for her immense talent, stunning beauty, and universal appeal, qualities that now personify the essence of J’Adore. First introduced two decades ago, J’Adore has become a symbol of elegance and sophistication, and the addition of Rihanna as its ambassador is expected to further elevate the fragrance’s status.

“We are incredibly proud to welcome Rihanna into the Dior family,” said Véronique Courtois, CEO of Parfums Christian Dior. “Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. This absolute star’s unusual talent, audacity, and captivating beauty are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”

Parfums Christian Dior, a division of the French luxury conglomerate LVMH, describes the J’Adore fragrance as “the perfume of a powerful, liberated, and independent woman.” This description resonates deeply with Rihanna’s personal story. Known for her boldness and seductive charm, Rihanna has made J’Adore her own, wearing it as an emblem of her audacious spirit.

Rihanna expressed her excitement about the collaboration, stating that being the new face of J’Adore is both an honor and a mission. She noted that the scent, which she has known and loved for so long, holds a special place in the hearts of many women around the world.