Punjabi singer and actor Diljit Dosanjh has joined Levi’s as its new global brand ambassador. This partnership brings together Diljit’s unique fashion style and the heritage of Levi’s, a brand known for its classic denim.
Diljit is widely recognized for his effortlessly cool looks, blending traditional Punjabi outfits with modern fashion. His collaboration with Levi’s is expected to bring fresh energy to the brand, appealing to a younger audience.
Levi’s, founded in 1853, has been a leader in denim fashion for over 170 years. The brand’s iconic 501 jeans, introduced in 1890, remain a favorite worldwide.
Diljit, who started his career by singing in local temples, has since become a global sensation. He has acted in hit Punjabi and Bollywood films and made history as the first Punjabi artist to perform at Coachella.
This is not the first time Levi’s and Diljit have worked together. Last year, the brand released a special merchandise collection for his Dil-Luminati tour. Fans can now expect more exciting projects from this powerful collaboration.