Deepika Padukone Joins Hilton as Brand Ambassador
In a strategic move to enhance its presence in the vibrant Indian market, Hilton has announced a groundbreaking global ambassador partnership with Deepika Padukone, the acclaimed Indian actress, producer and entrepreneur. This collaboration marks a significant milestone for Hilton, reinforcing its commitment to offering exceptional experiences and expanding its footprint in India.
Deepika Padukone, known for her inspiring journey in the entertainment industry and beyond, embodies the spirit of modern India. Her resilience, innovation, and global outlook resonate deeply with the aspirations and ethos of the Indian traveller. As Hilton’s global ambassador, Deepika will champion Hilton’s first global marketing platform, ‘Hilton. For The Stay,’ in India, spotlighting the significance of where one stays amidst the continued demand for travel in the region.
The ‘Hilton. For The Stay’ campaign, launched in July 2022, sheds light on the realities and stresses of travel, emphasizing the pivotal role of ‘The Stay’ in shaping the overall travel experience. With a hyper-localized approach for the Indian market, Hilton aims to understand the unique preferences of local consumers through market research and Deepika’s synergy with the Indian audience. This insight will inform the campaign, highlighting relatable tensions in travel and showcasing how Hilton alleviates pain points while delivering its signature hospitality.
Deepika Padukone expressed her enthusiasm for the partnership, stating, “I’m proud to be partnering with a global brand like Hilton to share the importance of The Stay for Indians worldwide. A hotel stay can absolutely make or break a trip. Having your needs anticipated and looked after even before you step into the hotel lobby lets you know that you’re well taken care of.” Her sentiments echo the sentiment that a seamless stay experience is essential for today’s discerning travellers.
Mark Weinstein, chief marketing officer at Hilton, lauded Deepika’s iconic status in India and her ability to bridge tradition with modernity, making her the ideal brand ambassador for the company. Through this partnership, Hilton aims to showcase Deepika’s authentic Hilton Stay experiences, inspiring travellers across India to join Hilton Honors and embark on their own memorable journeys.
With 25 operating hotels and 17 hotels in the pipeline in India, Hilton is committed to tripling its estate in the country in the coming years. The global partnership with Deepika Padukone and the forthcoming ‘Hilton. For The Stay’ campaign rollout underscore Hilton’s dedication to India, reinforcing its position as a leading player in the hospitality market.
As Hilton and Deepika Padukone embark on this exciting journey together, travellers can anticipate elevated stay experiences, tailored to meet their needs and preferences, reaffirming Hilton’s status as the preferred choice for discerning travellers in India and beyond.