Clothes of Crescent
Jemaurie Beneche is the mastermind behind his solo operation he calls Clothes of Crescent. This is a clothing brand that he started in July, but he had the idea since he was in 10th grade. Jemaurie is from Boston, Massachusetts, and plans to make his clothing brand his full-time career. He has grown his audience since July and the anticipation and attention are here! His Instagram following at the moment is sitting around 17.2k! which is incredible for such an early project.
What started the brand?
Jemaurie always had a thing for streetwear brands since 10th grade and since then has been doing his due diligence and researching into the world of starting up his brand. I got to ask him some questions about this via Zoom. Firstly I asked why the name “Crescent” and he said, “so my counselor back then in this afterschool program I went to would always tell me how the crescent moon meant empowerment and I was telling him how when I grew up I wanted to make a clothing brand! and he would always say just “look at the crescent moon dude! you got this”. He also said “Being on Instagram a lot had more to do with it.
Jemaurie says the one person he thanks the most for starting his brand would be “Sam from Half Evil”, he continued to say “Yea man Sam is literally the goat! he owns a shop in Chicago and it was my first time coming down there to visit my good friend TheHxliday, but basically, I went in there thinking I was going to spend money because this is my all-time favorite streetwear brand and once I was ready to pay they told me not to worry about it and blessed me with a whole new wardrobe and I don’t know it really touched my heart because he did not have to do that all you know? like at the time I was just a random person to him so him doing that really solidified my motivation to go full force with the brand.” Then he said “Another inspiration would be my boy TheHxliday I just mentioned! He brought me out to Chicago & Los Angeles and I was able to catch a grip on different cultures and views on different streetwear brands and that helps me when I’m making my designs because I can tell what’s appealing to the eye. Thehxliday also has brought me around some pretty important people that also show a lot of love to my brand and I will forever embrace my brotherhood for that dude.”
To know more about Clothes of Crescent, follow the brand on Instagram