Christina Aguilera, the renowned singer and pop icon, is making waves beyond music as she delves into sexual wellness with the launch of Playground, her very own sexual wellness brand. At 43, Aguilera is not only unapologetically embracing her sexuality but also advocating for others to do the same.
In a recent interview with AdWeek, Aguilera candidly shared her journey towards creating Playground and the significance of embracing one’s sexuality. For Aguilera, sexuality, music, and identity have always been integral aspects of her life. With Playground, she aims to create a safe and inclusive space where individuals can explore and celebrate their sexuality without fear or judgment.
Aguilera’s decision to venture into sexual wellness stems from her personal experiences with societal double standards and the stigma surrounding female sexuality. She bravely acknowledges the criticism and shaming she has faced for expressing herself openly and attempting to reclaim ownership of her body. By launching Playground, Aguilera is reclaiming her narrative and empowering others to do the same.
“I want [my daughter] to grow up not feeling any shame or stigma and feel comfortable as a woman,” Aguilera expressed, highlighting her commitment to fostering a future where women are liberated from the constraints of societal norms. Moreover, Aguilera emphasizes the importance of educating her son about women’s struggles and encouraging him to be an ally in the fight for gender equality.
Through Playground, Aguilera seeks to destigmatize conversations surrounding sexuality and promote sexual health and empowerment for all. By offering a range of products and resources, Playground aims to provide individuals with the tools they need to prioritize their sexual well-being and embrace their authentic selves.
As Aguilera continues to challenge societal norms and advocate for sexual empowerment, Playground stands as her commitment to fostering a world where everyone feels comfortable and confident in their sexuality. In an era where discussions about sexual wellness are often taboo, Aguilera’s boldness and determination serve as an inspiration for individuals worldwide to embrace their sexuality proudly and unapologetically.