This is a still from the ad film.

BY FAR DAYDREAM Ad Cast

By Brand.Education Team On Nov 10, 2022

Bulgarian accessories brand BY FAR has recently launched a new fragrance collection titled “Daydreams”, featuring one of the world’s most popular models. In the advertisement, it can be seen a model taking a bath in a jacuzzi and suddenly after applying the perfume she starts dancing with many other women. The female model looks like the beauty goddess who is born to mesmerize us. Then, she enters a swimming pool and by the end of the ad, she’s again in the jacuzzi.

WATCH THE BY FAR DAYDREAM AD HERE

BY FAR DAYDREAM Ad Cast

Female Model
Kendall Jenner (Instagram @kendalljenner)

Director
Charlotte Wales

Song
Fantasy

Music
Mariah Carey

Product/Campaign Description
WELCOME TO YOUR DAYDREAM

Where ordinary moments become playful escapes, for the youthful and untamed. A place to lose yourself in the sensation of scent, and delicate spritzing of stories on skin.

A joyful collection of refillable charms and bag bracelets to top up and style, inspired by daydreams that play over and over. In a blurring of the real and unlived, BY FAR’s sensory statement allows for carrying your imagination with you, wherever the mood takes you.

Reimagining the traditional fragrance model, we have designed a custom nomad-sized refillable charm that doubles as an accessory. Its 100ml refill bottle allows you to fill in your charm five times on the go. Style as a charm on your bag, clip onto your favorite pair of jeans or anywhere else for an unexpected sensory statement piece.