NIVEA India has recently appointed Geetika Mehta as the new Managing Director. This decision comes as part of NIVEA’s commitment to navigating the dynamic skincare market in India and reinforcing its position as a trusted skincare brand. Geetika Mehta brings an extensive background in the Fast-Moving Consumer Goods (FMCG) sector, accumulating over two decades of experience. Her proven track record in managing both small-scale businesses and large-scale corporations across diverse markets, including South Asia, Thailand, Brazil, and South Africa, positions her as a valuable addition to the NIVEA team. Before assuming the role at NIVEA India, Geetika Mehta served as…
Author: Team B.E
In 2017, at the crossroads of industrial design, streetwear, and luxury fashion, PURPLE BRAND emerged to redefine men’s denim. Frustrated with the dichotomy of simplicity and complexity in contemporary men’s denim, a group of friends and industry veterans, including Luke Cosby and Rob Lo, embarked on a journey to create a collection that marries top-quality hardware, designer fits, and innovative details with accessibility. The Problem and the Solution: The founders identified a gap in the market, where high-end denim often carried hefty price tags without offering the desired innovation in fit, hardware, and washes. Determined to democratize quality denim, PURPLE…
The glistening wings, the seductive whispers of “Bombshell,” the aura of luxury and empowerment – Victoria’s Secret has cast a captivating spell on the lingerie world for decades. Victoria’s Secret & Co. (NYSE: VSCO) is a Fortune 500 speciality retailer of modern, fashion-inspired collections, including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. Victoria’s Secret is committed to inspiring women worldwide with products and experiences that uplift and champion them and their journey while creating lifelong relationships and advocating for positive and equitable change. Who is the founder of Victoria…
Losing a loved one in a motorcycle accident is an incredibly traumatic experience. You will deal with the emotional impact of your loss. Many legal matters need to be addressed. Navigating the aftermath of a fatal motorcycle accident can be overwhelming, especially when dealing with the grief of losing a loved one. Read below to learn about the process, insurance implications, and courtroom expectations for filing a lawsuit. Understanding the Legal Process After a fatal motorcycle accident, several steps need to be taken to handle the legal process. These include: Contacting the Police The first thing you should do after…
Bhima Jewels, a name synonymous with timeless beauty and craftsmanship, has proudly unveiled acclaimed actor Sobhita Dhulipala as their brand ambassador. In a dazzling debut, Sobhita graces the screen in Bhima Jewels’ latest commercial, titled ‘Made to Celebrate You,’ showcasing exquisite diamonds and paying homage to inspirational women from diverse backgrounds. The announcement of Sobhita Dhulipala as the face of Bhima Jewels was met with enthusiasm from both the brand and the actor. Managing Director Abhishek Bindumadhav expressed his delight, stating, “We are very delighted to announce the association with Sobhita. She personifies values that resonate with our brand –…
Bollywood superstar Deepika Padukone has taken the wheel as Hyundai India’s global brand ambassador, steering the brand into an exciting new chapter. In a recent Instagram post by Hyundai India, the 37-year-old actress was welcomed with the caption, “We welcome the global icon @deepikapadukone to the Hyundai family. Fasten your seatbelts for an ultimate drive!” The accompanying image featured Deepika Padukone looking stunning in a black shoulder-slit dress as she posed confidently in front of a Hyundai car. While the actress shared the post on her Instagram stories, she left it captionless, letting the image speak volumes. This collaboration comes…
Discover the captivating allure of micro bikinis, a revolutionary swimwear style that has transcended fashion norms and taken the world by storm. In this exploration, we delve into the origins of the micro bikini, its journey from a daring concept to a global trend, and the influential role of celebrities like Kim Kardashian in shaping its resurgence. From the history that birthed its liberating design to the empowering message it carries, join us on a journey into the world of micro bikinis, where body confidence, self-expression, and bold fashion statements collide. What is a Micro Bikini? The micro bikini, also…
Organizing an outdoor event can be an exhilarating experience, filled with the promise of sunshine, fresh air, and a memorable atmosphere. However, the success of such an event centers on meticulous planning and attention to detail. Every aspect requires careful consideration, from choosing the right venue to ensuring your guests have a great time. This guidewill explore everything you need to consider when planning an outdoor event, focusing on key elements like hiring portable bars. Selecting the Perfect Venue The first step in planning any outdoor event is choosing the right venue. Think about the size of your guest list,…
Understanding the Importance of Effective Air Conditioning Air conditioning is an essential aspect of modern living, especially in Sydney, where the summers can be scorching hot. Effective air conditioning not only provides comfort but also plays a crucial role in maintaining indoor air quality and promoting overall well-being. In this comprehensive guide, we will explore the factors affecting air conditioning in Sydney, common issues faced by residents, tips for choosing the right air conditioning system, installation and maintenance advice, and strategies to enhance cooling efficiency in your home. Factors Affecting Air Conditioning in Sydney Sydney’s unique climate poses specific challenges…
Bollywood star and fitness icon Suniel Shetty has been announced as the brand ambassador for Toyam Sports Limited (TSL), a micro-cap company listed on the Bombay Stock Exchange (BSE). This announcement came amidst Shetty’s enthusiastic support for Team TSL Hawks in the World Tennis League, solidifying the company’s commitment to promoting global sporting events. TSL is the proud owner of Pacific Star Sports (PSS), which operates the Hawks, and Shetty’s endorsement significantly boosts the company’s profile. The BSE-listed TSL has a diverse portfolio, stretching beyond conventional sports like cricket and mixed martial arts (MMA). TSL has successfully made its mark…