Brand Story: Amante

Amante isn’t just a brand, it’s a story woven with threads of comfort, confidence, and a deep understanding of the modern Indian woman. Founded on decades of experience, they craft intimate wear that goes beyond practicality, transcending to become an extension of the woman who wears it.

Intimi India Private Limited takes to crafting intimate wear. Founded in 2017 by Deepak Kumar Jain and Vivek Mehta, the Bangalore-based brand has grown steadily with a B2C and D2C model.

Amante Meaning

The name “Amante” comes from the Spanish and Italian word for “lover”. It evokes a sense of passion, romance, and intimacy, which aligns well with the brand’s focus on lingerie and other intimate wear.

Tailored to Your Uniqueness:

Amante recognizes that every woman is unique, with her own silhouette, style, and shape. Their thoughtful designs embrace this individuality, offering a diverse range of lingerie, nightwear, swimwear, and activewear that complement each woman’s journey. Whether you’re seeking everyday comfort or a show-stopping piece for a special occasion, Amante is your one-stop destination.

Comfort So Light, It’s Air:

Imagine lingerie so comfortable, it disappears. Amante strives to achieve this feeling with their “Feels Like Air” philosophy. Their bras are crafted with delicate, soft fabrics that feel like a second skin, providing gentle support and freedom of movement. They become an invisible embrace, a whisper of comfort against your body.

An Ode to Women:

Amante’s poetry paints a picture of the multifaceted woman they cater to. She’s strong yet fragile, resilient yet hopeful. She’s laughter and dreams, moonlight walks and autumn breezes. Amante’s designs echo these complexities, offering pieces that are as beautiful and delicate as they are versatile and supportive.

Innovation for Freedom:

The modern woman is constantly evolving, and Amante keeps pace. They understand that lingerie shouldn’t hold her back, but rather adapt to her changing needs. Their innovations focus on providing flexibility and freedom, ensuring she feels confident and comfortable in every situation.

A Footprint Wherever You Go:

From everyday lingerie to activewear, special occasion pieces to cozy nightwear, Amante has you covered. Their “capsule collections” ensure you stay on trend, offering the latest styles with perfectly coordinated undergarments. With over 3500+ points of sale and exclusive stores brimming with personalized service and the latest collections, finding your perfect fit is always within reach.

By Women, for Women:

More than just a tagline, this is the heart of Amante. Their team of 80,000 women employees brings invaluable insights into the needs and desires of women. From design to assembly, every step is informed by a deep understanding of the female experience. This ensures Amante creates lingerie that empowers and uplifts, celebrating the confident and comfortable woman within.

Amante is more than just fabric and lace; it’s a brand that understands the essence of being a woman. It’s about feeling comfortable in your own skin, confident in your choices, and free to be yourself. With Amante, it’s not just about what you wear, it’s about how you feel.

Instagram: @amanteindia

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