As a Threads influencer with an insider’s perspective on the fashion industry, I have had a front-row seat on the remarkable evolution brought about by influencer marketing in the apparel sector. This change is far from being a mere fad; it represents a fundamental shift in the dynamics between brands and consumers. It’s a revolution in the way fashion trends are created and disseminated across the globe. My journey through this evolving landscape has allowed me to see how influencers are not just shaping fashion trends but also redefining the very essence of brand-consumer relationships. In this exploration, we’ll delve…
Author: Team B.E
Luxury haircare brand Kérastase has officially appointed actress and producer Sydney Sweeney as its global brand ambassador. Renowned for her universal appeal among Gen Z and Millennials, Sweeney perfectly embodies the essence of the Kérastase woman. Sweeney’s charisma, warmth, and magnetism, both on and off-screen, have positioned her as a trailblazer capturing the hearts and imagination of a diverse audience. According to Rosa Carriço, the global brand president of Kérastase, Sydney Sweeney is perceived as fearless in her hair, beauty, style choices, professional endeavors, and unapologetic authenticity. Sweeney has earned widespread acclaim for her roles in iconic series like “The…
Van Heusen Innerwear has recently launched a new campaign for its Air Series. In the latest advertisement, it can be seen that a male model, who is one of the most famous sportspeople in the country, is walking wearing just the underwear of Van Heusen. Then, he is talking to himself about whether he’s done the best or not. The male model wears the VR on his eyes and starts playing cricket, though he dodges the first ball. Then, he plays another ball and hits it perfectly. The advertisement talks about the quality of underwear, which is ultra-stretchable, ultra-light, and…
Do you want to take your company global? If so then you have come to the right place. This guide will talk you through the steps you can take to not only increase the general visibility of your business, while also helping you to avoid some of the top pitfall mistakes that most people make. Pick your Market There are 195 countries in the world. Where on earth do you start? Picking your expansion countries isn’t an easy task, but there are things you can do to make your decision easier. A lot of US companies go down the path…
Lancôme, the renowned beauty brand, has appointed Joy Sunday, a Nigerian-American actress, producer, and director, as its new global ambassador. Joy Sunday, recognized for her versatile performances in TV and film, including notable works like ‘Dear White People,’ ‘Bad Hair,’ ‘Shithouse,’ and the recent Netflix series ‘Wednesday,’ directed by Tim Burton, brings her exceptional talent and energy to the Lancôme family. Francoise Lehmann, Lancôme’s global brand president, expressed the brand’s honor in welcoming Joy Sunday. Lehmann remarked, “Her exceptional talent, unwavering passion, and fresh and young energy are truly inspiring.” Joy Sunday joins the esteemed group of Lancôme global ambassadors,…
In a groundbreaking move, Silvostyle by PNG proudly announces the signing of Rasha Thadani as the face of its upcoming campaigns. This strategic partnership marks a significant milestone in the brand’s journey, propelling its image to unprecedented heights of success. Notably, Silvostyle is the first brand in India to have the talented Rasha as its ambassador, adding a fresh and vibrant dimension to its identity. Rasha Thadani, poised to make her Bollywood debut, embodies a unique fusion of talent, grace, and charisma that perfectly aligns with Silvostyle’s essence. Beyond her enchanting charm, Rasha profoundly appreciates the brand’s distinctive jewelry, making…
With the proliferation of online schools in recent years, the educational landscape has experienced a dramatic transition that has had a considerable impact. Even though traditional schools with brick-and-mortar locations have been the norm for a long time, online education is becoming an increasingly popular choice among both students and their parents. If you are having doubts about whether or not your child might benefit from attending an online school, the following are five convincing reasons to consider making the transfer. 1. Flexibility And Convenience One of the most significant benefits that online schools provide is the flexibility that they…
Stockholm, Sweden, 15 January 2023 – Sustainability-focused water purification innovator Bluewater is supplying reusable drinks bottles to all members of the ERT Formula E race team, both drivers and the support staff who work working tirelessly behind the scenes at the factory and during race events. The initiative is poised to eliminate the need for more than ten thousand 500ml plastic bottles during race weeks alone in 2023. although with team members using the bottles throughout the entire year, the impact is expected to be far more substantial. The ERT Team says that by adopting Bluewater’s state-of-the-art sustainable reusable bottles for the…
Harpic India has recently launched a new campaign named ‘Har neeli bottle Harpic nai Hoti’. In the latest advertisement, it can be seen that a male model enters a woman’s house, who calls her by his name as she’s shocked that the superstar has come to her place. Later, she tells him that she only uses Harpic, but the male model tells her that the new Harpic is thicker, has a special QR code as well, and makes the toilet properly clean. In the advertisement, it is clarified by Reckett India that artificial intelligence (AI)-enabled encryption technology is added to…
Tumbleweed, the TikTok sensation, has emerged as a social media powerhouse, achieving unprecedented popularity in a remarkably short time. Co-founded by Omar Parker and his producing partner Charlie Burt, Tumbleweed has become a household name on TikTok, surpassing the success of their prior YouTube venture, Captain’s Log. Omar Parker and Charlie Burt initially ventured into content creation through YouTube with Captain’s Log, garnering moderate success. However, the allure of TikTok’s distinctive and dynamic features drew them into the world of short-form video content. Eager to explore new horizons and reach a broader audience, the duo embraced TikTok’s fast-paced environment. In…