Brand development is both an art and a science, requiring a blend of creativity and strategy to craft a brand identity that resonates with audiences and stands out in competitive markets. For professionals aiming to build or revamp a brand, the creative process can sometimes feel overwhelming. However, with the right strategies and tools, the journey from concept to execution can be simplified and streamlined. Here’s how you can master the creative process for brand development, breaking it down into manageable steps and actionable insights. Start with a Strong Foundation: Know Your Brand Inside Out Every successful brand begins with…
Author: Team B.E
Winter is hard on homes. It’s when you need everything to work perfectly, all while weathering rain, cold, and pests. With Christmas and other big winter holidays, however, it’s far too common that working professionals become too busy to handle the essential winter maintenance needed to keep their home in tip top condition. The good news is that you don’t need to do everything yourself. You just need to be a bit organized. You don’t even need to mentally put together a to-do list on your own. Instead, use this one: 1. Bring in Plumbing Maintenance Plumbing maintenance from trusted brands…
The current generation business environment has seen the introduction of new techniques in the management of business to adapt to the new digital world. From bureaucratic structures to lean organizations, from command and control to information age organizations, businesses nowadays use technology, knowledge, and information to work and create value. Increased collaboration tools include slack and zoom ensure effective communication, and AI and big data provide ways of arriving at accurate decisions. This evolution has changed leadership roles, came up with new problems such as Cybersecurity and opened up global opportunities. It is important for the organizations to align to…
We live in a digital world with digital tech developing at an alarming rate; the Internet of Things is in the pipeline and the planet is being surrounded by 1000s of Starlink low orbit satellites that will beam down 5G to every square metre of the Earth. Digital products are under constant development and in this short blog, we take a look at how software helps hotels and resorts to become more efficient. What Does a Hotel Inventory Management System Do? For a start, cutting-edge hotel inventory management system streamlines your processes and automates many. Centralised data management using the…
Bringing people into your brick-and-mortar store may seem like it is as easy as breathing. All you need is to have a store with a lot of foot traffic, and you are bound to have crowds of people in your store – right? Think again. If your store does not win those passing crowds’ attention and interest, you’ll be left with nothing but high rent. You need to sell yourself better to help bring people into your brick-and-mortar store. To do that, you will want to follow these top tips: Improve the Design of Your Store One of the first…
Want to make your child prepare well for their PSLE Science exam? If so, as a parent you should explore and understand the syllabus to help your child cover all the key topics in the examination. The Ministry of Education (MOE) has crafted the PSLE Science syllabus to equip students to grow into logical, knowledgeable, and thoughtful future thinkers. So, what’s up? To support your child achieve the AL1 grade in the PSLE Science paper, first know about the Syllabus. This helps you to equip your child with the right study strategies, foster a curiosity for learning and encourage consistent…
Delhi: The world of premium tea just got a glowing nod from Jason Calacanis, celebrated entrepreneur, angel investor, and host of the wildly popular All-In Podcast. In a casual yet enthusiastic Twitter video, Calacanis shared his love for VAHDAM® India, calling it his “favorite brand.” Renowned for his early investments in companies like Uber, Robinhood, and Calm, Calacanis, has also invested in Tesla and is a close friend of Elon Musk. As the founder of the All-In Podcast and the author of Angel: How to Invest in Technology Startups, he is a prominent figure in the startup world, known for his candid…
Everyone strives to reach financial milestones, but the path to success isn’t always clear. Whether you’re working towards buying a home, securing a stable retirement, or funding a personal project, there are strategies you can employ to accelerate your financial progress. In this article, we’ll explore fresh ways to make your financial goals a reality more quickly. 1. Start with a Financial Vision Board Instead of just writing down your goals, visualize them. Create a financial vision board or use digital tools like Pinterest or apps dedicated to goal setting. This method allows you to tangibly see what you’re working…
Chinese Wok, a beloved quick-service restaurant chain known for its bold and vibrant Desi Chinese cuisine, has teamed up with Bollywood’s latest sensation, Baby John, starring superstar Varun Dhawan. This unique partnership blends the thrill of cinema with the irresistible appeal of food, promising an unforgettable experience for movie buffs and food lovers alike. Produced by Atlee, Baby John is generating immense buzz, and Chinese Wok is riding the wave by launching a campaign designed to capture attention across multiple platforms. From eye-catching metro branding and strategically placed bus shelter advertisements to captivating in-theatre promotions, the collaboration ensures maximum visibility. This co-branded activation aims…
Lacto Calamine, a trusted name in skincare for decades, has unveiled Bollywood star Mrunal Thakur as the brand ambassador for its latest campaign, “Oily Skin Hai to Lacto Calamine.” The partnership aims to spotlight Lacto Calamine’s expanded range of skincare products tailored for oily and acne-prone skin, while reinforcing its legacy of delivering effective solutions. Known for its signature blend of Kaolin Clay, Zinc Oxide, and Glycerin, Lacto Calamine has been a go-to solution for managing oily skin, acne, and blemishes. With the campaign, the brand introduces a broader lineup, including sunscreens, face washes, and over 20 new products, catering to the evolving needs…