While, especially in urban settings like Albany, a motorcycle makes a lot of sense with fuel efficiency, ease of parking, the ability to cut through traffic, and other advantages, it’s also a far higher risk of transportation-related injury as well. The simple fact, a motorcycle doesn’t come with all the metal body and safety-reinforced framework available in a car or SUV. That means, when there is an accident, a motorcycle rider is more likely to be seriously injured than a car driver, 9 out of 10 times. A Top Category in Annual Traffic Safety Statistics Motorcycles have long been a…
Author: Team B.E
Lux Industries’ women’s wear brand, Lyra, has taken a bold step towards empowering the vibrant and dynamic young crowd by enlisting the young actress Janhvi Kapoor as the face of their latest campaign, “Always Ready for More… Anytime, Anywhere.” This strategic move aims to position Lyra as more than just a clothing brand—it’s a symbol of empowerment that enables individuals to embrace every opportunity with confidence and style, no matter where they are or what they’re doing. The “Always Ready for More” campaign is a statement of intent from Lyra—a declaration that their clothing empowers individuals to rise to any…
In the bustling heart of London’s historical streets, a timeless treasure trove of joy and imagination stands proud – Hamleys, the world’s oldest toy store. Founded in 1760 by William Hamley, this iconic establishment has weathered the tides of time, changing ownership and navigating countless challenges to retain its position as a beacon of wonder for generations of children. Fast forward to the present day, and Hamleys is under the ownership of Mukesh Ambani, India’s richest man and the visionary behind Reliance Industries. The journey of Hamleys, much like a cherished storybook, is filled with twists and turns that have…
The aviation industry is no stranger to mergers and rebranding efforts, but the recent merger between Vistara and Air India has sparked both surprise and debate within the industry and among passengers. The unexpected decision to position Air India as the dominant brand raises questions about brand identity, heritage, and the challenges of modernizing a legacy carrier. Vistara, with its contemporary Indian brand, sleek hard products, and modern aesthetics, had carved a distinct niche for itself in the market. Its elegant brand image stood in stark contrast to the image of Air India, a legacy carrier with nearly a century…
BeatXP launched a new campaign yesterday featuring one of the A-list actors in the Hindi film industry. In the ad, it can be seen that the male model is working hard in the gym and showing off his great-toned physique. Then, he talks about the pain one has to go through and promotes the beatXP Bold Massage Gun. ABOUT BEATXP ADVERTISMENT BeatXP has a new campaign featuring a prominent actor in the Hindi film industry as part of the BeatXP Ad Cast. In the ad, Hrithik showcases his intense gym routine and impressive physique, discussing the physical challenges of achieving…
In a remarkable stride that intertwines the worlds of Bollywood and sustainable living, iconic actress Kareena Kapoor Khan has embarked on a new journey as both an investor and the brand ambassador of Pluckk, a pioneering force in the realm of fresh fruits and vegetables. This strategic partnership not only highlights Kareena’s commitment to endorsing meaningful ventures but also underscores the growing prominence of conscious consumption and the farm-to-table movement. Revolutionizing Fresh Produce: The Pluckk Phenomenon Founded in July 2021, Pluckk has swiftly emerged as a frontrunner in the digital-driven lifestyle-oriented fresh produce market. Co-founded by the visionary Pratik Gupta…
In the realm of fashion, style icons emerge from unexpected places, and Shanaya Kapoor is undoubtedly making her mark as one of the newest and most exciting additions. With her much-anticipated Bollywood debut looming on the horizon, Shanaya has already proven herself to be a trendsetter in her own right, setting ablaze a trail of fashion statements that have left fans and fashion enthusiasts in awe. However, her journey has taken a thrilling new turn as she steps into the role of the brand ambassador for none other than the renowned sports brand, Puma. Announcing her partnership with Puma in…
The North American Insulation Manufacturers Association (NAIMA) recently announced the result of its annual recycled content survey, which reports its members’ use of recycled materials. In 2022, NAIMA members in the United States and Canada used more than 3.4 billion pounds of recycled glass and slag in the production of residential, commercial, industrial, and air-handling thermal and acoustical insulation. More specifically, the data showed that in 2022, facilities in the United States used more than 2.3 billion pounds of recycled glass, while Canadian facilities used more than 357 million pounds. U.S. and Canadian facilities reported a combined use of more…
A divorce will never be an easy process to go through, but it is made a lot more complex, challenging, and emotional when there are children involved. Divorce can turn a child’s life upside down, and sadly, some children go on to struggle when their parents split up, which could even impact their adult life and relationships. This is not always the case, though, and in some cases, children actually thrive after a divorce. You will want to do everything that you can to support and protect your child during a divorce, so here are a few tips that will…
In the business world, there can be little more exciting than being at the helm of a new start-up. Of course, a certain amount of stress goes hand in hand with that, but you don’t want it to be any greater than it has to be. After all, there are many fledgling businesses that go to the wall because the person in charge tries to do too much and ends up doing a poor job of nearly all of it. The best way to avoid pitfalls like these is to know when to involve the professionals. This will take a…