Innisfree, the iconic South Korean brand known for its nature-powered skincare launched its first ever Brand Film, featuring its debut Brand Ambassador Wamiqa Gabbi. The captivating film, created and produced by Social Whistles Studio, perfectly blends facts and fiction, to take the audience to an enchanting journey to Innisfree’s Island – the birthplace of Innisfree’s natural ingredients. Wamiqa gets magically transported into the lush green Island, where she ventures through the enchanting landscape, and discovers the backstory of Innisfree and its natural ingredients. The brand film is full of interesting elements and subtle yet powerful symbols like a rabbit accompanying…
Author: Team B.E
Recovering from breast cancer treatment is a journey that involves both physical and emotional healing. While every individual’s path is unique, there are common steps and resources that can help you navigate this phase and reclaim your health and well-being. These are some of the key considerations and top tips that can help when recovering after breast cancer treatment. 1. Follow Your Healthcare Team’s Advice Your healthcare team should provide a tailored post-treatment plan to support your recovery. This plan may include follow-up appointments, medication, and lifestyle recommendations. It’s important to adhere to these guidelines and communicate any concerns or…
Have you ever noticed how your body feels after a long day of sitting or standing? The muscles feel tight, and sometimes, your back is sore. The same thing happens when you don’t have the proper support while sleeping. Your mattress plays a key role in maintaining your body’s health, especially if you have back pain or poor posture. Finding the best orthopaedic mattress can help alleviate those discomforts, offering optimal support and pressure relief. This guide will provide the essential tips for selecting a mattress that will improve your sleep quality and overall well-being. Factors to Look For Are…
Blinkit has made a bold move into the fast-paced quick-food delivery industry with its new service, Bistro, promising freshly prepared, canteen-style meals delivered to customers’ doorsteps in just 10 minutes. Aimed at revolutionizing convenience dining, Bistro distinguishes itself by focusing on fresh, wholesome meals free from preservatives, food processors, and microwave cooking. This innovation seeks to offer speed and quality, enhancing the dining experience for busy consumers. The CEO of Blinkit, Albinder Dhindsa, unveiled Bistro’s launch via a tweet, highlighting the brand’s commitment to research and infrastructure development to achieve rapid meal preparation and delivery. Currently available in select areas…
In a move that’s set to further elevate its brand image, Bonzer7, a premier tiles brand under Asian Granito India Ltd, has announced Bollywood actress Vaani Kapoor as its new brand ambassador. This exciting collaboration marks a significant step for the brand as it aims to tap into the youthful and trend-conscious audience while maintaining its reputation for luxurious and innovative home decor solutions.The partnership aligns seamlessly with both Bonzer7’s values and Vaani Kapoor’s own style. Known for her elegance, versatility, and charm, Vaani’s public persona resonates with the brand’s commitment to delivering high-quality products that offer both beauty and…
In a game-changing move for Indian badminton and PUMA, Indian badminton sensation PV Sindhu has entered into a historic multi-year partnership with the global sportswear brand. This deal makes Sindhu the first-ever badminton player to endorse PUMA and signals the brand’s official foray into the badminton sector. With badminton rapidly growing in popularity in India, a country where the sport enjoys a fan base of over 57 million, this collaboration is set to be a major milestone for both Sindhu and PUMA. PUMA’s strategic move into the badminton market comes at a time when the sport is seeing an upward…
Bhima Jewels, a renowned name in the jewelry industry, has unveiled its latest campaign, “Shine Brighter As You Evolve,” with actress Sobhita Dhulipala as its brand ambassador. The campaign emphasizes the themes of strength, growth, and determination and celebrates women’s resilience and evolution, aligning with Bhima Jewels’ core values of elegance and craftsmanship. With a history spanning over 100 years, Bhima Jewels has built its legacy on trust, quality, and exquisite craftsmanship. The brand’s new campaign reflects these timeless principles, while also recognizing the contemporary woman who continues to evolve and shine brighter with every step. Actress Sobhita Dhulipala, known for her grace and versatility, has been chosen to represent these…
Luxury Ayurvedic beauty brand indē wild, founded by global beauty entrepreneur Diipa Büller-Khosla, has taken a big step forward by announcing a groundbreaking partnership with acclaimed film personality Ishaan Khatter. Indē Wild’s decision to introduce Ishaan Khatter as their first-ever male brand ambassador is a step toward the brand’s commitment to inclusivity. Known for his youthful energy and artistic sensibility, Khatter perfectly encapsulates the brand’s ethos. As indē wild expands its presence to Sephora UK and prepares for its US debut, this partnership highlights the brand’s mission to promote genderless beauty rooted in South Asian heritage. Diipa Büller-Khosla expressed her excitement about the collaboration, stating, “This campaign is a testament to our commitment to…
POCO India has announced Bollywood superstar Akshay Kumar as its new brand ambassador. This exciting collaboration comes just days before the highly anticipated launch of the POCO X7 series, set for January 9 at 5:30 PM. Akshay Kumar, known for his dynamic energy and wide-reaching appeal, perfectly embodies POCO’s ‘Made of MAD’ philosophy. His association with the brand aligns seamlessly with the campaign for the new X7 series, “Xceed Your Limits,” which encourages users to break boundaries and strive for extraordinary achievements. The upcoming POCO X7 series is poised to revolutionize the premium affordable smartphone segment. The POCO X7 boasts…
In an inspiring new partnership, Bollywood star Karisma Kapoor has teamed up with Modi Naturals’ Oleev to champion women’s empowerment and well-being across India. As the brand’s new ambassador, Kapoor will lead Oleev’s campaign to encourage women to make healthier and more thoughtful choices for themselves and their families. Oleev, known for its premium cooking oils and pastas, is launching a bold new campaign addressing the pressures women face in pursuing perfection. The campaign’s central message, delivered through a compelling TV advertisement, underscores the importance of making sustainable and health-conscious decisions for long-term well-being. Karisma Kapoor, a beloved figure in…