Maybelline New York has announced actress and entrepreneur Shay Mitchell as its newest global brand ambassador. Known for her dynamic roles and entrepreneurial ventures, Mitchell will be featured in Maybelline’s upcoming campaigns, including a major global campaign set to launch this fall. Additionally, she will play a significant role in promoting two new product launches that are yet to be announced. Trisha Ayyagari, Global Brand President of Maybelline New York, expressed her excitement about the partnership, saying, “We believe in the power of expressing your authentic self. Shay Mitchell embodies this value with a unique balance of strength and fun.…
Author: Team B.E
Luxury Swiss jewelry house Chopard has announced a sparkling new chapter in its illustrious history, appointing US-Palestinian supermodel Bella Hadid as its Global Ambassador. Hadid takes over from Hollywood icon Julia Roberts, bringing her own brand of elegance and charisma to the role. The highly anticipated campaign, which launches on September 1, features six striking images captured by renowned photographer Alasdair McLellan. The campaign will spotlight Chopard’s prestigious Haute Joaillerie collections, including the beloved Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle lines. Bella Hadid, who first dazzled with Chopard jewels at the 2021 Cannes Film Festival,…
BIBA, the renowned Indian women’s wear brand, has announced Bollywood sensation Kriti Sanon as its new brand ambassador. This partnership marks a significant step in BIBA’s commitment to celebrating Indian heritage through a contemporary lens. The collaboration is set to spotlight BIBA’s dedication to blending traditional craftsmanship with modern designs. Through the new campaign, titled “There’s something BIBA about her,” Kriti Sanon embodies the brand’s ethos of harmonizing classic Indian elegance with contemporary fashion. The ad-film, conceptualized and executed by Enormous Brands, showcases Kriti’s effortless charm and the vibrant, intricate designs of BIBA’s Festive collection. Viewers are treated to a…
Participating in sports is a great way to improve your mental health. When you are involved in sports it is often associated with physical fitness but the benefits go far beyond the physical realm. When you engage in regular sporting activities it can have a profound impact on your mental health as well. This can enhance your well-being and promote a balanced life for you. Whether you are a professional athlete or you’re just a weekend warrior or maybe you are someone who enjoys a casual game with friends. Sports can play a crucial role in maintaining and improving your…
When it comes to protecting your vehicle, the options can often feel overwhelming. Comprehensive vehicle insurance is one avenue that many drivers explore, but is it really worth the investment? In this discussion, we’ll break down the key advantages of having comprehensive coverage. Here are some reasons why this type of insurance could be a smart choice for you. Coverage for Accidents If you find yourself in a car crash, this insurance plan helps pay for repairs to your own car, even if it was your fault. It can also help cover the costs if you damage someone else’s property.…
Addiction detoxification, often called “detox,” is the first stage of addiction treatment. Its main purpose is to safely manage the physical withdrawal symptoms that arise when someone stops using an addictive substance. Detox is a vital initial step in the recovery journey, preparing both the body and mind for subsequent treatment. However, detox alone doesn’t cure addiction; it marks the start of a broader treatment plan that involves therapy, counseling, and ongoing support. Understanding the detox process is crucial for those pursuing recovery and their loved ones. 1. The Purpose of Detox The primary aim of detox is to eliminate…
In the heart of Chennai, where tradition dances gracefully with modernity, Zoya from the House of Tata unveils its flagship boutique in the city. Launched by CK Venkataraman, MD of Titan Company Limited, this oasis of timeless design and artistry finds its home within the iconic Taj Coromandel—two proud symbols of Indian luxury. Reflecting the Maison’s vision of redefining how fine jewellery is experienced in India, the boutique is a meticulously curated gallery of wearable art, where every facet echoes tales of inspiration that honour the Zoya woman as she journeys to the depths of her soul. “Luxury in India…
India’s leading fast fashion omnichannel brand, launched its flagship bridal store in Lajpat Nagar on the 24th of August, 2024. Spanning an impressive 11,000 sq. ft. and spread across five luxurious floors, this is Libas’ largest and most opulent store marking a significant milestone in Libas’ journey. Adding a touch of glamour to the launch, the event was graced by the presence of rising actress Vaani Kapoor. Guests were treated to a curated experience, with the store’s meticulously designed floors displaying a variety of collections. The basement and ground floors feature an extensive array of kurta sets, mix-and-match options, and the exclusive…
When it comes to business management, outsourcing has transcended beyond traditional functions like IT support and customer service. Companies are increasingly turning to external experts for complex finance roles that were once considered in-house staples. This shift not only optimises costs but also enhances efficiency and expertise within finance departments. Here are several finance roles you might not have realised you could outsource: Financial Planning and Analysis (FP&A) Financial planning and analysis is crucial for strategic decision-making, involving budgeting, forecasting, and variance analysis. Traditionally, FP&A roles were handled internally to ensure alignment with business strategies. However, specialised outsourcing firms now…
Embarking on the journey to recovery from drug and alcohol addiction is a monumental step that requires courage, commitment, and significant support. This path is rarely straightforward and is often fraught with challenges that can seem insurmountable without the right help. Professional support plays a critical role in this healing process, offering not just expertise and treatment but also understanding and accountability that foster long-term recovery. Engaging with professionals can mean the difference between relapse and a successful recovery. This article delves into the importance of professional support systems in overcoming addiction and how they transform lives. Decoding the Complexity…