Renowned designer Anamika Khanna has launched a limited edition fusion collection for her label AK|OK, blending traditional craftsmanship with modern silhouettes. The collection, which embraces individuality and self-expression, features actress Banita Sandhu as the face of its latest campaign. Khanna describes the collection as a celebration of imperfection and contradictions. “It’s about creating designs that allow women to interpret fashion confidently. Banita embodies the spirit of this collection—fearless, authentic, and unapologetically herself,” she shared. The collection juxtaposes structured tailoring with deconstructed elements, featuring vibrant hues alongside monochrome and neutral tones. Rich textures come to life through heritage craft techniques like…
Author: Team B.E
Designer Arpita Mehta has launched her latest collection, ‘Duality’, with a stunning campaign featuring Lisa Haydon. Inspired by the coastal landscapes of Goa, the collection explores the contrast between neutrals and bold colours, embodying both quiet elegance and confident expression. The campaign, shot in Phuket, showcases Haydon in flowing kaftans, structured jackets, stylish tops, and skirts, perfectly capturing the collection’s balance between fluidity and strength. The colour palette ranges from classic blacks and creams to more vibrant hues, reflecting the duality of modern femininity. View this post on Instagram A post shared by Arpita Mehta Official (@arpitamehtaofficial) Speaking about the…
New Delhi: Prayag India, a leading name in the bath fittings and sanitaryware industry, is proud to announce its latest product placement in the highly anticipated Bollywood movie Loveyapa. Set to release on February 07, the film features rising stars Junaid Khan, son of Aamir Khan, and Khushi Kapoor, daughter of the legendary Sridevi while promising to bring a fresh, youthful romance to Hindi cinema audiences. With a legacy of over three decades in premium-quality products, Prayag India continues to strengthen its association with the Indian entertainment industry. The brand has a successful history of product placements in Bollywood, having previously featured…
How someone looks when they head out to go to work or for a social occasion can affect their confidence and self-esteem. Those first impressions when encountering a new acquaintance can go a long way to determining how someone is viewed by others. Those who care about how they are perceived will put in additional effort to improve their overall appearance. Clothing and fashion continue to evolve with some styles occasionally making a comeback. Staying on top of things is probably easier than ever, with so much online information available. The same can be said for making purchases through digital…
Anchor Oral Care, a leading brand under Anchor Consumer Products, has appointed popular Odia actor Archita Sahu as its brand ambassador in a strategic move to expand its footprint in Odisha. This partnership aims to enhance brand awareness, boost market presence, and strengthen regional consumer trust. As part of its expansion efforts, Anchor Oral Care has launched two new campaigns in Odisha—”Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha.”—focusing on the benefits of its signature oral care products. “Laal. Kamaal. Bemisaal.” highlights the Ayurvedic benefits of Anchor Red Toothpaste, featuring six key ingredients known for their oral health benefits. The campaign portrays a…
Luxury fashion house Dior officially named Japanese actress and singer Anna Sawai its newest brand ambassador. The announcement follows Sawai’s recent triumphs at the Golden Globe and Emmy Awards for her critically acclaimed role in the miniseries Shōgun. As the winner of WWD’s inaugural Fashion Newcomer Style Award, she will now represent the women’s collections designed by Maria Grazia Chiuri, joining an illustrious list of Dior ambassadors that includes Jenna Ortega, Sonam Kapoor, Elisabeth Debicki, and Rosamund Pike. Born in New Zealand, Sawai moved to Japan at the age of 10 and began her career in entertainment soon after. She landed…
New Delhi: Portronics, a leading innovator in consumer electronics, is excited to announce the launch of the Adapto 100, a revolutionary 100W GaN (Gallium Nitride) charger designed to simplify the way we power our devices. The Adapto 100 is the ultimate universal charger, compatible with laptops, tablets, and smartphones, all in one compact and efficient package. Whether you’re looking to simplify your workstation, a frequent traveler, a professional working across devices, or someone looking for a clutter-free charging solution, this powerful adapter is built to meet all your needs. Why Adapto 100? In today’s fast-paced digital age, we rely heavily on our electronic devices…
Neutrogena, the renowned skincare brand, has officially welcomed Canadian pop sensation Tate McRae as its newest global ambassador. The partnership marks an exciting collaboration between the beauty giant and the 21-year-old singer-songwriter, who has quickly risen to fame with hits like Greedy and You Broke Me First. McRae will be featured prominently across Neutrogena’s marketing initiatives, spanning television, social media, digital platforms, and retail promotions. She will also integrate the brand into her future personal projects, strengthening the connection between skincare and self-expression. Kicking off her role, McRae stars in Neutrogena’s latest campaign, Beauty to a Science, which highlights the effectiveness of the brand’s Hydro Boost range. The campaign emphasizes simple…
A New Era in Interior Design In the world of interior design, where aesthetics meet functionality, LoftBrick has emerged as a game-changer. Specializing in high-quality decorative gypsum bricks, LoftBrick offers a perfect blend of style, durability, and sustainability. Designed to complement modern and classic interiors alike, our products help create stunning spaces with effortless elegance. The Inspiration Behind LoftBrick LoftBrick was born from a passion for innovative design solutions. The industrial and loft aesthetics, with their raw textures and urban charm, served as a key inspiration. Recognizing the growing demand for stylish yet practical materials, we developed a range of gypsum bricks that replicate the…
With so many options available when choosing your next holiday destination, it is important to take time and check that it will cover the interests of those who will be travelling. There are many factors to consider, depending on personal circumstances. To some, a getaway might mean being able to unwind and relax properly whereas others might be looking for non-stop adventure. The climate of the ideal option also plays a part, as do the facilities and amenities that are available in a hotel, resort, and nearby to the accommodation. Those wanting a tropical environment, friendly locals, enough to remain…