In a world filled with bustling cities, serene landscapes, and diverse cultures, the allure of embarking on a tour adventure is irresistible. Whether you are a seasoned traveler or a novice explorer, the prospect of discovering new destinations and experiencing the thrill of the unknown is a universal desire. This article delves into the essence of tour adventures, exploring the reasons why they captivate our hearts and minds. The Allure of the Unknown: One of the primary reasons tour adventures are so enticing is the promise of the unknown. Venturing into uncharted territories brings an exhilarating sense of anticipation and…
Author: Team B.E
It’s amazing how rapidly technology is evolving, and with this rapid expansion and change in technology, one thing you can absolutely count on is more and more startup ideas coming forth. On top of that, businesses- both big and small- are always working towards making some major changes so they can outdo the competition. Now, there are always a lot of questions for businesses about whether they should outsource tech-based work or allow it in-house. Another major question is specifically about software developers. Nowadays, at least for software developers, both large and small businesses are seeing the benefits of software…
After a bumper 2023 season, the total combined brand value of the IPL System grew 28% to USD10.7 billion, according to a new report from the world’s leading independent brand valuation consultancy, Brand Finance. The total combined brand value of the IPL system has been calculated annually by Brand Finance since 2009, with the latest findings included in the IPL 2023 report. The IPL’s triumphant return to full-capacity stadiums, increased viewer consumption on diverse devices, huge media partnerships, and renewed confidence among advertisers have collectively strengthened its brand. The IPL is now an ideal platform for launching new products and initiatives,…
CRED has recently launched a new advertisement on social media, starring a veteran superstar. In the advertisement, it can be seen that a female model introduces herself and says that being an actor is easy, but being herself is not easy at all. Then, she starts asking questions like ‘Who am I’ and ‘What’s my purpose’ to herself when someone informs her that’s for a CRED ad. WATCH THE FILLS MOST VOIDS – CRED HERE Fills most voids – CRED Ad Cast Female ModelZeenat Aman (Instagram @thezeenataman) Product/Campaign DescriptionMount Everest isn’t the toughest peak to ascend. Maslow’s pyramid is. And…
G-SHOCK India, the trailblazer in unbreakable watches, proudly unveils the association with celebrated actor Vicky Kaushal as its brand ambassador. This iconic partnership unites G-SHOCK’s four-decade legacy of crafting robust and trend-setting timepieces with Vicky Kaushal’s charismatic personality and embodiment of toughness, embracing both physical endurance and mental strength. G-SHOCK’s stands out globally as a lifestyle watch brand developed via Japanese cutting-edge technology whose legacy spans over four decades, during which it has established an unassailable standard for durability, innovation and iconic designs in the watchmaking realm. This remarkable journey was driven by the single-minded pursuit of shock resistance as its…
The Little Car Company, manufacturers of the limited edition 75% scale Ferrari Testa Rossa J, has unveiled its all-new display at Harrods, one of the world’s foremost luxury department stores. In partnership with Harrods, The Little Car Company has created an immersive display of the Ferrari Testa Rossa J, offering shoppers the unique opportunity to see the car up close. Situated in the Technology Hall on the fifth floor of Harrods, the display installation presents the Testa Rossa J at its best. The car is displayed on an angled plinth to offer a dynamic view of the scaled, electrified classic.…
Former Indian cricket team captain and ex-BCCI president Sourav Ganguly is set to become the brand ambassador for Tripura Tourism. The announcement was made by Tourism Minister Sushanta Chowdhury, who expressed optimism about Ganguly’s influence contributing to the state’s efforts for sustainable development through tourism. Sourav Ganguly is scheduled to visit Tripura on Monday, where a formal agreement with the Tripura Tourism Department will be signed at the historic Ujjayanta Palace. This collaboration is expected to enhance the state’s tourism initiatives and attract a wider audience to explore Tripura’s cultural and natural treasures. As part of his commitment to promoting…
Lee, the iconic American denim and casual apparel brand, has appointed Bollywood sensation Sara Ali Khan as its brand ambassador in India. The brand aims to solidify its position as the go-to denim choice for the country’s dynamic and fashion-forward audience. Lee’s latest campaign, articulated through two engaging ad films, centers around the timeless appeal of denim, emphasizing the tagline, “If it’s not Lee, it’s not Denim.” The narrative cleverly combines holistic and self-deprecating humor, showcasing stylish, fun, and modern women at the forefront. Sara Ali Khan, making a stylish entrance in comfortable denims from Lee, challenges the audience’s fashion…
In today’s digital market landscape, creating an authentic and compelling brand narrative is crucial to establishing customer trust and loyalty. As digitalization continues to evolve, traditional advertising methods are becoming less effective, often viewed as insincere or too pushy. This paradigm shift has propelled brands towards User Generated Content (UGC) to create a more authentic and engaging brand narrative. UGC encompasses a variety of content, including reviews, testimonials, social media posts, and blogs, created and shared by the brand’s consumers. The candid voice of the consumer often resonates more deeply with potential customers than orchestrated brand messages. This article delves…
In an unpredictable world, crises are inevitable for organizations. These challenges, when mismanaged, can severely dent a brand’s image. Thus, proactive crisis communication emerges as a savior, aiming to uphold the organization’s reputation and ensure stakeholder trust remains intact. Through PR’s lens, this article delves deep into the crux of crisis communication and its indispensable strategies. The Urgency of Crisis Communication Crisis communication is the art and science of handling situations that might tarnish an organization’s image or hinder its operations. The spectrum of crises is vast, encompassing product failures, data security breaches, public misdemeanors, and even calamities like earthquakes…