Harpic India has recently launched a new campaign named ‘Har neeli bottle Harpic nai Hoti’. In the latest advertisement, it can be seen that a male model enters a woman’s house, who calls her by his name as she’s shocked that the superstar has come to her place. Later, she tells him that she only uses Harpic, but the male model tells her that the new Harpic is thicker, has a special QR code as well, and makes the toilet properly clean. In the advertisement, it is clarified by Reckett India that artificial intelligence (AI)-enabled encryption technology is added to…
Author: Team B.E
Tumbleweed, the TikTok sensation, has emerged as a social media powerhouse, achieving unprecedented popularity in a remarkably short time. Co-founded by Omar Parker and his producing partner Charlie Burt, Tumbleweed has become a household name on TikTok, surpassing the success of their prior YouTube venture, Captain’s Log. Omar Parker and Charlie Burt initially ventured into content creation through YouTube with Captain’s Log, garnering moderate success. However, the allure of TikTok’s distinctive and dynamic features drew them into the world of short-form video content. Eager to explore new horizons and reach a broader audience, the duo embraced TikTok’s fast-paced environment. In…
As 2024 begins, employees are finding that their bargaining power isn’t what it used to be. About a year ago, job opportunities and rising wages were abundant, but now, those trends are reversing, with fewer openings and slower wage growth. A recent comprehensive study by Rebel’s Guide to Project Management unveils a troubling trend – the amount of unpaid overtime labor that workers are contributing saw a staggering uptick last year. They surveyed 3,000 employees, with some astonishing observations. The data reveals a collective surge of 46 billion unpaid overtime hours in 2023, dwarfing figures from the previous year. On average, workers…
Renowned Indian director, producer, and television personality Karan Johar has been chosen as the brand ambassador for BLACK+DECKER® Large Appliances in India by Indkal Technologies, the license partner for BLACK+DECKER® in the country. This collaboration marks a significant move for the appliance brand, introducing its first celebrity partner to represent its line of Air Conditioners, Refrigerators, and Washing Machines. The announcement was made by Indkal Technologies, highlighting that BLACK+DECKER® Large Appliances embody a premium easy-by-design product range, known for its intuitive features that align seamlessly with Karan Johar’s style, craftsmanship, and commitment to delivering superior experiences, both on and off…
French luxury brand Dior has appointed Lebanese British actress Razane Jammal as the brand ambassador for its beauty line, Dior Beauty. Jammal, renowned for her roles in Netflix series such as “The Sandman” and “Paranormal,” expressed her gratitude for expanding her partnership with Dior on Instagram. In October 2022, Jammal was announced as the Middle East’s brand ambassador for Dior, and she has now extended her collaboration to include Dior Beauty. In an Instagram post, she shared her excitement, stating, “It gives me great pleasure to announce that I am now Dior’s Woman Ambassador for the Middle East.” Jammal emphasized…
Carrying forward the momentum from 2023, Xiaomi – a global technology brand, has made a spectacular start to 2024, with the Redmi Note 13 Series clocking a revenue of INR 1,000 crores since going on sale on January 10, 2024, at noon. The Redmi Note 13 Pro+ 5G and the Redmi Note 13 Pro 5G offer premium and pro-level features for users seeking to maximize their smartphone capabilities, like great display, flagship-level cameras, and super-fast charging. The Redmi Note 13 further continues the Note Series legacy of constantly pushing boundaries; elevating the popular and dependable Redmi Note experience to new…
Brace yourselves streetwear fanatics! BOMAACHI the trendsetting online and in-store destination for the boldest and most eclectic streetwear fashion finds launches its Mystery Box sale on 12 and 13th of January starting at 12 AM for the surprise lovers. For those who love the tangible experience of shopping, one can also book their mystery box in store. Super limited boxes available so make sure you book yours before it’s gone. There are multiple sizes available both online and in store. With a variety of options available, ranging from Rs. 2000 to Rs. 25000, each box guarantees a retail value of…
Laneige, the renowned K-beauty brand, has proudly announced the appointment of Sydney Sweeney as their inaugural global brand ambassador. The collaboration, which initially commenced with Sweeney serving as the brand’s US ambassador in spring 2022, has evolved into a global partnership spanning across approximately 40 countries worldwide. The impact of this partnership is exemplified through the remarkable surge in Laneige’s social media following since Sweeney’s association. Julien Bouzitat, Brand General Manager for Laneige US, shares, “A great example of the magnitude of our partnership with Sydney would be our social follower growth. Since the first announcement of Sydney as our…
Your car is something you rely on every single day, so it’s important to treat it well and give it as much care and attention as possible. Staying up to date with the latest car models won’t always be possible, especially if you’re on a tight budget or looking to save some cash, which is why you often have to work with what you’ve got. As your vehicle gets older, it’s important to pay close attention to the finer details that can help to bring it back to life again so that it’s still aesthetically pleasing and smooth to drive.…
Revlon, the iconic American beauty brand, has recently welcomed the talented and stylish actress Madelyn Cline into its fold as the latest addition to its roster of Global Brand Ambassadors. Cline, recognized for her roles as Sarah Cameron in Netflix’s hit series “Outer Banks” and Whiskey in “Glass Onion: A Knives Out Mystery,” now joins the ranks of Ashley Graham and Megan Thee Stallion as the face of Revlon. The 26-year-old actress has garnered attention and acclaim for her performances in various high-profile TV and movie projects over the past four years. Her popularity extends beyond the screen, with a…