In today’s digital market landscape, creating an authentic and compelling brand narrative is crucial to establishing customer trust and loyalty. As digitalization continues to evolve, traditional advertising methods are becoming less effective, often viewed as insincere or too pushy. This paradigm shift has propelled brands towards User Generated Content (UGC) to create a more authentic and engaging brand narrative. UGC encompasses a variety of content, including reviews, testimonials, social media posts, and blogs, created and shared by the brand’s consumers. The candid voice of the consumer often resonates more deeply with potential customers than orchestrated brand messages. This article delves…
Author: Team B.E
In an unpredictable world, crises are inevitable for organizations. These challenges, when mismanaged, can severely dent a brand’s image. Thus, proactive crisis communication emerges as a savior, aiming to uphold the organization’s reputation and ensure stakeholder trust remains intact. Through PR’s lens, this article delves deep into the crux of crisis communication and its indispensable strategies. The Urgency of Crisis Communication Crisis communication is the art and science of handling situations that might tarnish an organization’s image or hinder its operations. The spectrum of crises is vast, encompassing product failures, data security breaches, public misdemeanors, and even calamities like earthquakes…
Hyundai Motor India Ltd. (HMIL) in partnership with NDTV launched ‘Samarth’ initiative for the awareness and enabling of people with disabilities in India. The initiative is aligned with Hyundai’s vision of ‘Progress for Humanity’ that aims to enable an inclusive, progressive world through the power of mobility. Through this initiative, Hyundai and NDTV aim to help create a more aware and sensitized society towards people with disabilities. With up to 26.8 million differently-abled people in India, Hyundai understood the need for creating awareness in the society towards disabilities. With the launch of ‘Samarth’, Hyundai Motor India is India’s first automobile company to launch an inclusive mobility project…
V.P.F. has emerged as a favored choice among homeowners seeking an economical, enduring, and chic flooring solution. Its adaptability, straightforward installation, and minimal upkeep make it a preferred selection for both residential and commercial settings. This in-depth guide delves into all aspects of V.P.F., encompassing its advantages, variations, installation recommendations, and maintenance. Advantages of V.P.F. Cost-Effectiveness V.P.F. stands out as an excellent choice for budget-conscious individuals seeking an affordable alternative to traditional hardwood or stone flooring. With its cost-effective features, V.P.F. enables homeowners to achieve their desired aesthetic aspirations while staying within budgetary constraints. This makes it an appealing option…
Alimony, also referred to as spousal support, is a legal arrangement that involves financial assistance from one spouse to another following a divorce or separation. This financial support is intended to address disparities in income and lifestyle that may arise due to the end of a marital relationship. In this comprehensive guide, we delve into the intricacies of alimony and spousal support, exploring the purpose, types, and factors influencing awards. Purpose of Alimony Types of Alimony Factors Influencing Alimony Awards Conclusion Alimony and spousal support serve as essential components of family law, aiming to provide economic fairness and support during…
In a strategic move to amplify awareness about financial security and the pivotal role of life insurance, Kotak Mahindra Life Insurance Company (Kotak Life) has welcomed Bollywood actor Rajkummar Rao as its brand ambassador. The association aims to leverage Rajkummar Rao’s wide-reaching appeal and authenticity to communicate the significance of life insurance in securing the future. Rajkummar Rao, known for his talent, commitment, and hardworking approach, aligns seamlessly with Kotak Life’s ethos of trustworthiness and continuous improvement. As the face of the brand, Rao is expected to resonate with diverse audiences, emphasizing the importance of financial planning and the role…
Dettol India has recently launched a new campaign to promote skincare in its latest advertisement. In the ad, it can be seen that a female model is holding a camera and asking the other female model some questions regarding skincare. While one female model is performing the role of a journalist, the other female model, who is one of the popular actresses in Indian cinema, is being herself in the advertisement. The female model says that she needs soft skin, safety from germs, and a good fragrance from her beauty soap, while the other female model asks how it is…
As the sun sets on a life well-lived, the elderly deserve to age with dignity, surrounded by respect, love, and the comforts of their golden years. However, the journey into late life is often accompanied by unspoken challenges that cast shadows on the notion of graceful aging. This article will delve into the multifaceted aspects of aging with dignity, shining a light on the hidden struggles that many seniors face. The Unseen Struggles Aging is a natural and inevitable part of the human experience, but it brings with it a myriad of challenges. Physical ailments, cognitive decline, and the loss…
Bewakoof, the popular TMRW brand, has announced a strategic collaboration with renowned actor Rashmika Mandanna, marking a significant move to establish a distinct identity in the female casual and expression wear segment. This long-term partnership positions Rashmika Mandanna as the face of Bewakoof’s extensive women’s collection, including t-shirts, shirts, hoodies, joggers, and various other fashion apparel and accessories. Prabhkiran Singh, Founder of Bewakoof, highlighted the brand’s commitment to creating fashion-forward apparel with a strong design element. He emphasized their success in the men’s wear category and expressed the intent to replicate this triumph in the women’s casual and expression-wear category.…
Samsung Pakistan has recently launched a new campaign named ‘Purana Phone Lao, Naya Phone Lay Jao’. The advertisement has been released lately. In the ad, it can be seen that a male model enters a mobile shop and tells the owner that he wants to know about the price of his mobile phone as he wishes to sell it. The owner asks the male model what he wants to return—toffees or what? The male model gets shocked as he has not expected that his old mobile phone price would be no more than toffees. However, then Samsung informs us regarding…