Author: Brand Education

Most of the successful professionals and entrepreneurs understand the importance of branding, especially when it comes to their products or services. Even to imagine the brand Apple without a mastermind behind it like Steve Jobs seems unrealistic. The utmost important task for any respected and successful business brand is to promote the personal brand of their CEO, Founder, Editor-in-Chief or Brand Ambassador… The practice of individuals marketing themselves might seem odd to the ones who are a novice in the field of branding, but for any successful business, personal branding is as essential as the business branding. Self-promotion, if done…

IWC International Watch Co. AG, doing business as IWC Schaffhausen, is an American watchmaking pioneer located in Schaffhausen, Switzerland. The brand was founded by American watchmaker Florentine Ariosto Jones in 1868. Jones, who had been a director of E. Howard & Co., in Boston, then America’s leading watchmaking company, drew on the help of eminently qualified Swiss watchmakers, modern technology and hydropower sourced from the nearby River Rhine to manufacture watch movements of the highest possible quality. The brand is committed to their heritage for over 150 years. Their mechanical timepieces are handcrafted in their workshops with meticulous attention to…

The 16-inch MacBook Pro is expected to release in September this year when the brand will unveil its new iPhone models also. This means that Apple besides launching the iPhone XR, iPhone XS and the iPhone XS Max successors could also introduce a brand new MacBook Pro at the event. IHS Markit analyst Jeff Lin told that Apple’s 16-inch MacBook Pro would come with an LCD display that is manufactured by LG Display and it is expected to feature a screen resolution of 3072×1920 pixels. It is expected to run on Mac OS Catalina and come with a brand new…

Kia’s first car in India will launch soon and the young actor Tiger Shroff appointed the brand ambassador for their first car in India. Kia will officially launch the all-new Seltos in the Indian market in the coming months. The all-new compact SUV will take on the likes of Hyundai Creta, Tata Harrier and upcoming MG Hector in the Indian market. Kia will target the young customers in India with the Seltos to match the brand’s strategy, they have chosen Tiger Shroff as the brand ambassador of the Seltos. The Seltos is expected to carry an aggressive price tag, it…

Xiaomi Redmi K20 Pro launch, price in India: The company has indicated it will launch five new products over five week, including the Redmi K20 series to celebrate five years in India. Xiaomi India has indicated that it will launch five new products over five weeks as the company celebrates five years in the market. Xiaomi first launched its Mi products in India back in July 2014 and is currently gearing up to launch the Redmi K20 Pro smartphone. Xiaomi’s India head Manu Kumar Jain wrote on Twitter that the company will have five product-related announcements each week along with…

Hummel, the Legendary Danish sport style brand, has launched a new store in Amritsar, after the successful launch of the exclusive store in Bangalore. Hummel roped in Kartik Aryan as the brand ambassador. The store is located in Trilium Mall, Amritsar. The store offers a wide range of sneakers, track pants, t-shirts, hoodies, bags, accessories & sports shoes. At the store opening, Kartik Aaryan said, “I am excited that Hummel has opened a store in Amritsar. I love the energetic vibe of this city. The spirituality, the culture, the people always seem to surprise me. The experience is so positive!” 

CEO Lei Jun revealed, Xiaomi won’t launch new Mi Max, Mi Note phones this year. The last Mi Note series phone came out two years ago. In order to streamline its smartphone product portfolio and more effectively cater to the target audience, Xiaomi is putting a brake on the Mi Max and Mi Note series. Xiaomi chief Lei Jun revealed that the company currently has no plans to launch new phones in the Mi Max and Mi Note lineups in 2019. The Xiaomi co-founder and CEO shared in a Weibo post that “there are no plans for the new Max…

Jordan Brand on Friday announced the addition of Jayson Tatum and Rui Hachimura to its roster of basketball ambassadors. With rows of white balls on sticks greeting visitors, the event took place in a hôtel particulier in the city’s 5th arrondissement dubbed the House of Jumpman, featuring a makeshift faux basketball court in the courtyard. The slickly groomed and heavily inked Tatum, who sported a pair of neon yellow “Flyknit 4s” by the brand, hinted at his own design aspirations. “I’ve been wearing Jordans since before I could walk…just getting [Michael Jordan’s] approval to come to the brand was really…

IBM  and Adweek, LLC today announced the creation of the Institute for Brand Marketing™, a program for marketers designed in partnership with IBM Watson Advertising and Adweek. The program will offer marketers the skills to help advance in a disruptive marketplace, the initiative will provide complimentary, interactive courses, custom research, thought leadership and live educational experiences at industry events across the country. The Institute for Brand Marketing™ program will be available on Adweek.com starting in September 2019 with one course per quarter produced by Adweek’s editorial team in conjunction with IBM professionals across artificial intelligence, advertising and technology.

Bacardí is putting its bets on two of the world’s hottest hitmakers to launch its latest brand campaign and make a play for a song of the summer. Bacardi teamed with Major Lazer and Anitta for the new tune “Make It Hot” that mixes the DJ duo’s signature island sounds with the Brazilian singer’s smoky delivery. The track was released in partnership with the rum brand and its newly launched “Pass the Beat” campaign that encourages artistic collaboration. Major Lazer and Bacardí have had a running partnership for three years now that’s included innovative, music-focused collaborations like a Snapchat lens…