Author: Brand Education

Jordan Brand on Friday announced the addition of Jayson Tatum and Rui Hachimura to its roster of basketball ambassadors. With rows of white balls on sticks greeting visitors, the event took place in a hôtel particulier in the city’s 5th arrondissement dubbed the House of Jumpman, featuring a makeshift faux basketball court in the courtyard. The slickly groomed and heavily inked Tatum, who sported a pair of neon yellow “Flyknit 4s” by the brand, hinted at his own design aspirations. “I’ve been wearing Jordans since before I could walk…just getting [Michael Jordan’s] approval to come to the brand was really…

IBM  and Adweek, LLC today announced the creation of the Institute for Brand Marketing™, a program for marketers designed in partnership with IBM Watson Advertising and Adweek. The program will offer marketers the skills to help advance in a disruptive marketplace, the initiative will provide complimentary, interactive courses, custom research, thought leadership and live educational experiences at industry events across the country. The Institute for Brand Marketing™ program will be available on Adweek.com starting in September 2019 with one course per quarter produced by Adweek’s editorial team in conjunction with IBM professionals across artificial intelligence, advertising and technology.

Bacardí is putting its bets on two of the world’s hottest hitmakers to launch its latest brand campaign and make a play for a song of the summer. Bacardi teamed with Major Lazer and Anitta for the new tune “Make It Hot” that mixes the DJ duo’s signature island sounds with the Brazilian singer’s smoky delivery. The track was released in partnership with the rum brand and its newly launched “Pass the Beat” campaign that encourages artistic collaboration. Major Lazer and Bacardí have had a running partnership for three years now that’s included innovative, music-focused collaborations like a Snapchat lens…

After spending years working for in-house design teams and well-known brand agencies such as Nike, Google, and Pentagram, Joe and Leslie Stitzlein, who are also husband and wife, decided to launch their own branding studio. Their work can be seen in many places; from launching the identities for Netflix, Mac OS X, Nike  Flyknit, dwell and Lilly. Stitzlein Studio has ushered in a new chapter for the couple who now works with a global network of independent designers, illustrators, and developers to help companies develop or expand their brands. The founders of Stitzlein Studio are eager to share their vast…

The local arm of American beverage maker Coca-Cola, on Wednesday announced the launch of its sports beverage Powerade that will compete with rival PepsiCo’s Gatorade. The launch marks the beverage maker’s entry into the nascent sports hydration market, even as the company looks to diversify its portfolio to offer more choices to consumers in India. Coca-Cola India has roped ace Indian cricketer Mahendra Singh Dhoni to endorse the drink that is priced at ₹50 for 500 ml, and comes in two flavours, mountain blast and orange surge. The $2 billion brand, Powerade, is the official sports drink of the ICC…

Pepperfry, online furniture and home products marketplace, is looking to boost its house brand business with the launch of 12 Pepperfry Snooze Studios across the country. The Studios which are designed to be experiential centres will showcase Clouddio, its private label mattress and sleep gear brand. Of the 12 stores, four are standalone stores in Gurgaon and Mumbai and eight are store-in-stores within existing Pepperfry Studios in Mumbai, Delhi and Bengaluru. “The contribution of house brands to our furniture business is 55 per cent. We are targeting ₹2,000 crore revenue from our house brands business by FY 2021,” said Ashish…

Mars Inc. announced the launch of its popular chewing gum brand Juicy Fruit in India. The product is locally designed and is priced keeping Indian consumers in mind. Andrew Leakey, general manager for India, Mars Wrigley Confectionery said, “This is coming out of our factory in Baddi, it is locally designed and relevant to the local market.” Juicy Fruit will sell at ₹5 in India. Juicy Fruit, introduced in 1893, is one of the oldest gum brands in the world. Leakey said that while some parts of India’s confectionery market, such as hard-boiled candy, were seeing uninspiring growth, chewing gum…

Burberry, the British luxury fashion house, founded in the year 1856 by Thomas Burberry in Basingstoke, Hampshire, UK. Burberry operates under 3 sub-brands namely: Burberry Prorsum, Burberry London, and Burberry Brit. Burberry is among the most iconic brands that successfully made its mark in the industry with its unique and innovative ideas, designs and expertise. The brand along with its sub-brands has brought charismatic & creative British edge, the fast-forward fashion spirit, sophisticated work wear, and subtle weekend wear foregrounding the tartan pattern pieces. The brand grew rapidly with earning rich clientele in its early years. The brand is the…

As the apparel industry has woken up to threats of climate change (and their part in the issue) several brands including Net-a-Porter have taken major steps to reduce their impact on the environment. Luxury retailer Net-a-Porter is also joining the effort launching Net Sustain, a new vertical on the site that’s a one-stop shop for shoppers who want to buy sustainably made products. Net Sustain is launching with 26 brands and over 500 product that “meet the business’ criteria for sustainability.” The criteria ranges from “considered materials and processes to reducing waste in their supply chain, taking into account human,…

On the heels of Dallas Austin’s induction into the 50th Songwriters Hall of Fame Awards in New York City on June 13, 2019, Austin says “being in the Hall of Fame is the biggest honor I could have.” Further, Dallas Austin partners with Konus Brand to launch Los Angeles Pop-Up Boutique for The Rowdy Collection during BET Awards Weekend on Wednesday, June 19th and Thursday, June 20th, in Los Angeles kicking off to the BET Weekend and the re-launch of his clothing line Rowdy. Open to the public, the 2-day Pop Ups will feature clothing lines: Konus, Rowdy, Blank State,…