Asian Paints, a leading paint and décor company, has announced the appointment of cricket icon Virat Kohli as the brand ambassador for its upcoming product, Neo Bharat Latex Paint. In a recent Instagram post, Asian Paints welcomed Kohli to the family, signalling a new era in home décor.
The introduction of Neo Bharat Latex Paint marks a significant milestone for Asian Paints, which aims to redefine the paint category with its innovative polymer technology. This new paint promises a superior finish, higher coverage, and better washability, revolutionizing the way Indians paint their homes.
With the tagline “Colours of Progress,” Neo Bharat Latex Paint celebrates the aspirations of millions of Indians striving for a better life. By partnering with consumers on their journey, Asian Paints seeks to democratize the paint industry further, offering high-quality products accessible to all.
Virat Kohli’s association with Asian Paints reflects the brand’s commitment to excellence and performance. As a dynamic leader and icon of the new India, Kohli perfectly embodies the values of Asian Paints and the spirit of innovation driving Neo Bharat Latex Paint.
Expressing his enthusiasm for the collaboration, Amit Syngle, MD & CEO of Asian Paints, highlighted Kohli’s transformative influence and resonance with the masses. Kohli’s popularity and persona align seamlessly with the disruptive nature of Neo Bharat Latex Paint, poised to redefine the paint category in India.
In response, Virat Kohli expressed his excitement to be associated with a brand synonymous with leadership and innovation. He likened Asian Paints to cricket, symbolizing joy and exhilaration in every Indian home. Kohli’s partnership with the launch of Neo Bharat Latex Paint signifies his commitment to a new and progressive India.
As Asian Paints gears up to reveal more about Neo Bharat Latex Paint, the excitement for the upcoming campaign featuring Virat Kohli is palpable. This massive campaign, set to launch across all platforms in the next few weeks, is poised to be the brand’s most significant yet, solidifying its position as a leader in the paint industry.